Hyatt House to India. Hyatt Hotel Corp. will debut the Hyatt House brand in the
National Capital Region of India as part of a mixed-use development, the
Flagship. Located in Noida, the 127-key Hyatt House Noida Sector 140A extended-stay
hotel, owned by IT Infrastructure Park Private Ltd, a subsidiary of CRC
Group, will be strategically located within the 11.16-acre site and serve a rapidly
rising commercial and industrial center. No opening date was announced.
Wyndham initiatives. During Wyndham Hotels & Resort’s 2025 Global Conference
in Las Vegas, the pure franchise company announced initiatives, including Wyndham
Connect PLUS, which enhances Wyndham’s existing guest engagement platform
by further embedding AI across the guest journey. Automated AI text messaging
and voice assistance allows guests to easily book stays, ask questions and
access tailored recommendations while newly integrated self-service check-in
solutions help hotels free up critical staffing resources. Qualified franchisees
can pilot the new platform at no additional cost through the end of the year. The
company also unveiled Wyndham Gateway, a new guest Wi-Fi portal with upsell
opportunities while eliminating loyalty enrollment requirements for any hotels
leveraging the platform. It also announced Wyndham Marketplace, a shopping
platform that, when combined with the new Wyndham PriceIQ, makes it
faster and easier for owners to find, compare and purchase brand-approved
products at deeply negotiated rates.
Ennismore grows in Greece. Ennismore, in partnership with Vivium, a single-family
office in Greece specializing in luxury residential and hospitality
investments, have signed a long-term partnership that will welcome Vivium’s Luura
brand to Morgans Originals soft brand collection. On the island of Paros, Luura
Cliff, with 39 keys, opens in April 2026 on the western side of the island, while
Luura Sand, with 45-plus keys, will open on the eastern side of the island in
2027. Four restaurants and bars will be curated by Ennismore’s F&B
Platform, with brands from the Rikas Hospitality Group and Paris Society, as
well as a new concept created for Luura by PSC Hospitality, the group’s F&B
consultancy studio. Further Luura properties are set to open around the
Mediterranean in the coming years. The addition of Luura to Morgans Originals
will follow Balfour in Miami Beach joining the collection this year, along with
the announcement of a Morgans Originals in Trojena, the mountain region of
Neom, Saudi Arabia.
Lux Collection to Oman. The Lux Collection, Singapore, in partnership with Adanté
Realty, have signed a deal to develop SOCIO By The Lux Collective, the
first-ever hotel and branded residences in Sultan Haitham City, Oman. The
agreement brings 219 branded residences keys and 170 hotel keys to Plot 97 to
99 within Yenaier Residences, the flagship sustainable development of Sultan
Haitham City. Both properties are expected to open toward the end of 2028.