The rainbow economy is experiencing rapid and powerful expansion, particularly in the tourism, entertainment, and lifestyle sectors. This growth is largely driven by the LGBTQIAN+ community, which is estimated to comprise between 400 and 800 million people worldwide, accounting for 5–10% of the global population.
Globally, the LGBTQ+ travel market is projected to be worth approximately US$357 billion (11.71 trillion baht) by 2025, with potential growth reaching US$604.34 billion (19.34 trillion baht) by 2032, according to estimates from Coherent Market Insights.
A survey by Gallup found that 22.3% of Generation Z (born 1997–2012) in the United States identify as LGBTQIAN+, followed by Millennials (born 1981–1996) at 9.8%, Generation X (born 1965–1980) at 4.5%, Baby Boomers (born 1946–1964) at 2.3%, and the Silent Generation (born 1945 or earlier) at 1.1%.
Many countries are showing increasing support for marriage equality. According to the 2023 Eurobarometer survey conducted by the European Commission, the level of support for same-sex marriage legislation across Europe is as follows:
- Sweden: 94% of the population supports legalising same-sex marriage across Europe
- Netherlands: 94% of the population supports it
- Denmark: 93% of the population supports it