Traci Hite. Photo: Courtesy of Black River Entertainment
Black River Entertainment has added Traci Hite to its team as Director of Promotion, Southeast.
“Black River Entertainment has such an impressive roster and a legacy of success that speaks for itself,” says Hite. “I’m incredibly honored to be a part of our team’s next chapter and contribute to the exciting future ahead.”
“Traci came highly recommended, and she did not disappoint,” adds VP National Promotion, Bill Macky. “Her passion, energy and enthusiasm for our artists and music were evident from our first meeting. She is going to be a great addition to our team.”
Hite has made previous stops at Way-FM\Alabama, KCBI-FM\Dallas, Capitol Christian Music Group, Curb-Word Entertainment and most recently Quartz Hill Records/Stone Country Records. She joins the Black River Entertainment team as Kelsea Ballerini’s “Baggage” and Chris Young’s “Til The Last One Dies” gain traction at country radio.
Based in Cullman, Alabama, Hite can be reached at thite@blackriverent.com.
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.