Published on
August 22, 2025
Italy, France, Spain, and Greece lead the way with Azamara’s “Discover What the Locals Know” program for the 2026-2027 Mediterranean cruises, offering exclusive local experiences, intimate excursions, and off-peak exploration to connect travelers deeply with the culture and essence of these iconic destinations.
Dondra Ritzenthaler, CEO of Azamara Cruises, said: “Travel expectations are evolving, with a growing desire for genuine, immersive experiences that go beyond the typical tourist view. Today’s travelers want to connect more deeply by sharing meals where locals gather, celebrating regional traditions, and exploring everyday life with a fresh perspective. That’s what ‘Discover What the Locals Know’ offers: a reimagined approach to cruise travel that brings guests closer to the heart of each destination. Whether it’s walking the quiet waterfront in Gythion, Greece, or visiting the hillside village of Şirince, Turkey, these unscripted moments create lasting impressions, and Azamara is proud to make them possible.”
Designed to enhance Azamara’s 2026-2027 Mediterranean itineraries, “Discover What the Locals Know” invites travelers to embark on a journey that goes beyond traditional sightseeing. This innovative program provides exclusive access to small-group excursions guided by locals, exclusive entry to renowned European film festivals and artisan workshops, immersive culinary experiences, and the chance to explore iconic cities at off-peak hours when they are free from the usual crowds.
A standout feature of Azamara cruises is the extended late nights and overnights in port, providing guests with the freedom to explore cities at their own pace. From immersing themselves in seasonal traditions to leisurely wandering through local markets or soaking in the tranquil ambiance of historic destinations, Azamara offers a rare opportunity to truly connect with local culture in a deeply personal and enriching way.
Notable experiences within the “Discover What the Locals Know” program include:
7-Night Best of the Mediterranean Cruise: Florence, Genoa & Marseille
This voyage invites travelers to immerse themselves in the local life of Florence during the renowned Festival dei Popoli. Guests will have the opportunity to join Florentines in watching impactful documentaries that ignite meaningful conversations. The intimate small-group setting at one of Florence’s historic cinemas offers an in-depth look at the city’s cultural vibrancy and community connection.
7-Night Best of the Mediterranean Cruise: Saranda, Catania, & Amalfi Coast
In Catania, Sicily, guests can participate in the festive Maratona Belliniana, a city-wide celebration of composer Vincenzo Bellini’s birthday on November 3rd. As the streets come alive with live music and local performances, visitors will experience the cultural richness and historic spirit of Bellini’s birthplace, honoring his legacy through a vibrant musical tribute.
9-Night Spain Intensive Cruise: Valencia, Cartagena & Seville
This itinerary includes two overnight stays in Seville, allowing guests ample time to experience the European Film Festival. Seville, known for its vibrant culture and rich history, transforms into a bustling center of creativity, offering an exciting atmosphere filled with artistic expression, film screenings, and local talent.
Travelers will have the opportunity to visit Santa Margherita, where they can join the locals in the time-honored tradition of olive harvesting during the cool autumn months. Following the harvest, a visit to a family-operated frantoio will allow guests to sample the season’s first olive oil pressings, offering a genuine and flavorful taste of the region’s culinary heritage.
7-Night Christmas Cruise: Florence, Mahon & Palma
During the holiday season, guests aboard Azamara can immerse themselves in the festive spirit at the Piazza del Duomo Market in Florence. This seasonal marketplace offers a delightful array of handcrafted gifts, traditional holiday treats, nativity scenes, and choral performances, providing an enchanting way to celebrate Christmas in one of Italy’s most iconic destinations.
The “Discover What the Locals Know” program also aligns with Azamara’s commitment to offering immersive travel experiences during quieter seasons. By sailing during the off-peak months, guests can experience destinations without the crowds, ensuring a more relaxed and intimate experience. This thoughtful timing gives travelers the opportunity to explore at a deeper level and truly connect with the culture and spirit of each port.
Azamara’s commitment to providing immersive experiences through “Discover What the Locals Know” further strengthens its position as the cruise line of choice for travelers seeking authentic cultural connections. With the combination of extended stays, small-group excursions, and curated local experiences, Azamara offers a travel experience that is not only enriching but unforgettable.
Bookings for all “Discover What the Locals Know” sailings are now open. This new offering marks a significant step in cruise travel and reaffirms Azamara’s dedication to delivering unforgettable, meaningful travel experiences for guests who are eager to discover the world’s hidden gems through the eyes of those who know them best.
