Geely‘s premium brand Polestar has more than tripled its deliveries in Northern Norway since the beginning of 2025, after the brand switched earlier this year to a mixed business model, including both its showrooms in the country and local dealerships.
Across the country — and according to official national data from the OFV — Polestar doubled its sales year over year in July.
The figures jumped from 93 to 193 vehicles, despite a drop in registrations month over month. It had registered 774 units in June.
Polestar ranked as the 14th best-selling brand in the country with the largest EV adoption in the world. In July, 97% of the new units registered were battery electric vehicles.
In a new LinkedIn post this Friday, country chief Marius Hayler, who is also the Regional Director for the Nordic Region, wrote that “Polestar stood out in a big way” among brands represented by local dealer ‘Bil i Nord.’
‘Bil i Nord’ represents brands like Volvo, MG, Ford, Subaru, Nissan and XPeng in the North of Norway.
Since the beginning of the year, it has also been the first authorized dealer for Polestar in Tromsø, Finnsnes, Harstad, Sortland, Svolvær, Bodø, Mo i Rana, and Mosjøen.
The premium brand has five showrooms in Norway, including one in the North — in the city of Tromsø.
“Earlier this August, ‘Bil i Nord’ shared their sales results with local newspaper Nord24 – and Polestar stood out in a big way,” Hayler said, adding that “since January, Polestar Spaces in Northern Norway has delivered 101 cars, a 236% increase compared to last year.”
Hayler congratulated sales manager Johan Elias Lakseide, noting that “demand has been “well beyond expectations”, driven by the right design, great range, competitive offers and a strong local presence.”
“Polestar is now among the best-selling models in Northern Norway, competing head-to-head with Tesla, BMW and Volkswagen,” he concluded.
The company, which is headquartered in Sweden, sold 2,667 vehicles last month across eleven out of its thirteen markets in Europe — a 22.2% increase from 2,182 vehicles sold a year ago.
The figures halved (53.7%) from the 5,756 vehicles registered in June, amid the typical end of quarter sales push.
Polestar’s monthly registrations in Europe show sharp fluctuations largely due to the brand’s dependence on manufacturing and shipping cycles in China and the US.
The Polestar 2 has been produced at the Luqiao factory in Zhejiang, China, since 2020. Production of the Polestar 3 SUV is split between Chengdu, China, and Volvo’s plant in South Carolina, US.
The Polestar 4, currently built in Hangzhou Bay, China, is expected to start being produced in Busan, South Korea, later this year.
The new factory will serve the US market, according to the brand. It remains unclear whether vehicles will also be shipped to Europe from there.
The brand plans to grow its European retail footprint to more than 180 locations by 2027.