The Department of Conservation has launched a three-year campaign with Deloitte Digital and Deloitte’s Sustainability and Climate team to encourage greater engagement with New Zealand’s natural and historical heritage.
The initiative, called “Always Be Naturing,” aims to mobilize individuals, businesses, and communities across the country to support conservation in everyday life.
“We all have a role to play. It’s not just the ranger caring for our precious birds on one of our southern islands, or the scientist looking for the technology to map our unique plant life high up on Mt Taranaki. It’s closer to home as well – in our daily choices, we can all impact the preservation of nature,” said Deloitte Sustainability and Climate Partner Louise Aitken.
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The campaign, which takes a fun, light-hearted approach to the issue, is designed to serve as a catalyst for connecting with nature in new ways – not just ‘out there’ but with the people and places that surround us wherever we live and work, said Deloitte.
Drinking ancient bird shit. (YouTube)
“In developing Always Be Naturing, we wanted a simple thought that captures and reminds us all about what’s already true – that our relationship with nature is at the bedrock of our way of life, our economy and place in the world. It’s always been so, but now we can point at it and mobilise the nation behind it,” said Ahmad Salim, Partner, Deloitte Creative.
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“This is a very different approach for DOC. We are a small island nation at the bottom of the world, but we want to make a big difference and show the world what can be done if everyone pitches in,” said Penny Nelson, Director-General, DOC. “Conservation is not just for the experts; it’s for all of us.”
