The Impact of E-Commerce Gamification on Loyalty and Engagement Among Gen Z and X

My name is Chanelle Zammitand I am currently reading for a Master of Science in Strategic Management and Digital Marketing at the University of Malta.

I am currently conducting research that aims to investigate how gamified features on e-commerce platforms such as Amazon, Shee, Ratingch, Asos, OR TEE affect both Generation X and Generation Z. The survey that you have been invited to complete forms part of this study. This will take you to 5 minutes to complete. Any data collected from this survey will be used solely for the purposes of this study.

If you choose to participate, please note that there are no direct benefits to you.

Your participation does not entail any known or anticipated risks. However, you are free to skip any questions you do not wish to answerand no identifying personal information will be collected.

Participation is entirely voluntary, i.e., you are free to accept or refuse to participate.

At no point will you be asked to provide your name or any other personal data that may lead to you being identified. Your responses are anonymous and will remain confidential.

The findings which emerge from this research may be published (e.g., in a dissertation, academic journals) and/or presented (e.g., during conferences, meetings).

If you wish to participate in this study I would appriciate as I need 300 responses, please click the link to participate: below. https://docs.google.com/forms/d/e/1FAIpQLSd9m1netB1vR9u33H29lQyzfdy8WzxZvH16ccUQvDHeef56mQ/viewform?usp=headerThe Impact of E-Commerce Gamification on Loyalty and Engagement Among Gen Z and X