Published on
September 23, 2025
UK, US, Singapore, Australia, Japan, France, Switzerland, and UAE have long been top travel destinations for Indian millionaires, known for their luxurious offerings and exclusive experiences. However, Greece is now emerging as a rising star on this prestigious list. With its rich history, breathtaking landscapes, and luxurious accommodations, Greece is quickly gaining favor among India’s affluent travelers. As this trend grows, Greece is positioning itself as a key player in luxury travel market, joining the ranks of these established global hotspots.
India currently boasts 871,700 millionaire households, according to the latest Hurun Luxury Consumer Survey 2025. This group now accounts for 0.31% of all households in the country. Over the past eight years, the number of households with a net worth of at least $1 million has surged by 445%. This indicates a strong trend of upward mobility within India’s affluent demographic. Furthermore, households with net assets of $1.2 million or more grew by 202%, while only 5% made it into the ultra-high-net-worth individual (UHNW) category, those with assets of $12 million or more. Even more exclusive, a mere 0.01% of these households have become billionaires.
This group, possessing substantial purchasing power, is a driving force behind the global luxury tourism industry. Maharashtra leads the country in terms of the highest number of millionaires, with Mumbai continuing to maintain its title as India’s “millionaire capital.” The Hurun report shows that India’s wealthiest households are increasingly driving demand for luxury goods, experiences, and travel opportunities.
The Hurun Luxury Consumer Survey also sheds light on the international travel preferences of India’s wealthy elite. It ranks the most desirable destinations among this demographic, revealing a clear picture of where India’s millionaires prefer to travel. Singapore tops the list, attracting 11% of Indian millionaires. This highlights Singapore’s enduring appeal as a hub for luxury shopping, business, and exclusive experiences. The city-state has long been recognized for its high-end offerings, and its top position on this list reinforces its status as a go-to destination for those seeking luxury and sophistication.
Following Singapore, the United Kingdom and Switzerland each capture 9% of the market share, reflecting their continued importance as destinations for luxury tourism. Both countries offer rich cultural histories, elegant accommodations, and high-end services that attract affluent travelers. Close behind are Australia and the United States, each with 8% of Indian millionaire travelers. Japan and the UAE are favored by 7% of this demographic, showcasing a growing preference for East Asia and the Middle East. Meanwhile, the Maldives, long considered an exotic destination for Indian travelers, captures 6% of the market.
One of the most striking trends revealed by the survey is the growing interest in Greece as a luxury destination for Indian millionaires. Greece has emerged as a top contender, with 5% of wealthy Indians choosing it as their preferred international destination. This places Greece on par with France, underscoring the country’s dynamic entrance into the radar of affluent travelers. Historically, Greece has been a destination known for its rich cultural heritage, but now, it is gaining recognition for its luxury offerings, attracting those with discerning tastes.
This rise in interest is significant as it positions Greece to capture a larger share of the global luxury tourism market. The Hurun report’s description of Greece reflects its unique appeal, calling it “history and luxury in the same package.” This combination of a rich historical backdrop with top-tier luxury offerings is precisely what appeals to India’s wealthy travelers.
India’s affluent travelers are increasingly looking for destinations that offer more than just famous landmarks and tourist attractions. They are seeking comprehensive, multi-dimensional travel experiences that combine luxury with authenticity. This is where Greece shines, offering a perfect mix of historical sites, pristine beaches, and luxury accommodations. Top destinations such as Santorini and Mykonos, with their iconic cliff-side boutique hotels, private villas, and breathtaking views, are at the forefront of Greece’s appeal to Indian millionaires.
The allure of Greece is not just limited to its landscape and luxury accommodation, but also to its ability to offer a well-rounded experience. Wealthy Indian travelers are no longer satisfied with traditional vacations. They are increasingly drawn to destinations that provide a diverse array of experiences, including cultural immersion, wellness, gastronomy, and family-friendly activities. Greece’s rich heritage and vibrant culture, combined with its luxurious services and landscapes, offer the perfect blend to satisfy the demands of this high-net-worth audience.
The rise of Greece as a favored destination among Indian millionaires also reflects a shift in the broader trends of luxury travel. The wealthiest travelers are increasingly seeking experiences that are unique, personalized, and immersive. They are no longer content with just visiting famous tourist spots; instead, they crave tailored experiences that resonate with their desire for luxury and exclusivity. Greece, with its historic charm, world-class hotels, and scenic beauty, is poised to meet these expectations.
Additionally, the wellness aspect is gaining importance in luxury travel. India’s wealthy travelers are showing increasing interest in destinations that offer high-end wellness retreats and rejuvenating experiences. Greece is tapping into this trend by offering various wellness programs, combining relaxation with the country’s natural beauty. The country’s luxurious spa resorts and holistic wellness centers are particularly appealing to affluent Indian tourists looking to unwind and experience a serene environment.
UK, US, Singapore, Australia, Japan, France, Switzerland, and UAE have traditionally topped the luxury travel list for Indian millionaires. Now, Greece is emerging as a rising favorite, joining these global hotspots with its unique blend of history, luxury, and stunning landscapes.
the growing preference for Greece among Indian millionaires highlights a shift towards destinations that offer both luxury and authenticity. With its unique combination of cultural heritage, stunning landscapes, and luxury accommodations, Greece has firmly established itself as an emerging player in the global luxury tourism market. As wealthy Indian travelers seek destinations that provide a holistic experience, Greece’s ability to blend history, luxury, and wellness makes it an increasingly competitive option for this high-end demographic. The country’s rising prominence on the global tourism stage reflects its potential to attract more of India’s affluent travelers in the years to come.
