Greek Tourism Minister Olga Kefalogianni and Armenian Ambassador to Greece Tigran Mkrtchyan. Photo source: Tourism Ministry
Greece and Armenia are seeking to deepen cooperation in thematic forms of tourism, following talks between Greek Tourism Minister Olga Kefalogianni and Armenian Ambassador to Greece Tigran Mkrtchyan.
Armenia is emerging as an important source market for Greek tourism. According to INSETE’s Airdata Tracker, air seat capacity between March and October 2025 rose by 58.2 percent, with Athens, Thessaloniki, and Heraklion on Crete ranking as the top destinations for Armenian travelers.
Building on this momentum, the two sides explored ways to promote alternative tourism experiences such as religious, medical, agritourism, and wine tourism, in order to further increase travel flows between the two countries.
Key priorities and previous cooperation
Photo source: Tourism Ministry
A key priority was strengthening air connectivity between Athens and Yerevan, with daily flights highlighted as essential. Talks also covered the convening of the First Joint Committee for Tourism, as well as Greece’s potential participation in the World Forum on Tourism Communication—organized by Armenia—and the International Tourism Fair in Yerevan, scheduled for November 21–23.
Kefalogianni praised the close cooperation between Greece and Armenia within the World Tourism Organization (UN Tourism) and welcomed Armenia’s support for Greece’s candidacy for the Secretary-General position in the 2025 elections.
Photo source: Tourism Ministry
In addition, Greece has contributed to shaping tourism education in Armenia, offering students practical opportunities to prepare for careers in the sector. Ambassador Mkrtchyan noted that this cooperation dates back to 2005, when Greece supported the establishment of World Tourism Organization (UN Tourism) and added that students of the Armenian-Greek Tourism College recently completed their practical training in Rethymno.
The strengthening of tourism ties comes as part of wider efforts to expand bilateral cooperation. In July, Greece and Armenia signed four new agreements to boost cultural collaboration, covering heritage preservation, music, and the audiovisual sector. The deals include initiatives to combat the illicit trafficking of cultural property, joint projects between Greek and Armenian cultural institutions.
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