So it makes sense that one of the most powerful behind-the-scenes companies in the creator ecosystem wants to push into the experiential space.
Night, the agency that represents creators and creator-led brands (its clients include Kai Cenat, Hasan Piker, and the Kalogeras Sisters), is acquiring Experiential Supply Co., a marketing firm that specializes in creating experiential and immersive experiences.
When horse-riding apes appeared in San Francisco ahead of the premiere of Kingdom of the Planet of the Apes, that was Experiential Supply. Same for the life-size dinosaur that took over Manhattan ahead of the release of Jurassic World Rebirth.
The companies say that their plan is to leverage Night’s expertise in understanding the viral nature of the internet with…