Which brands are currently making the biggest impact with their advertising?
YouGov BrandIndex continuously monitors public perception across 16 core brand health metrics, tracking thousands of brands globally to spotlight those capturing consumer attention.
In September 2025, Apple was named YouGov’s Advertiser of the Month in Denmark, following a significant 8.7 percentage point increase in Ad Awareness, climbing from 12.0% to 20.7% by month’s end. This surge coincided with the launch of Apple’s iPhone 17 lineup, including the ultra-thin iPhone Air, the powerful iPhone 17 Pro, and the feature-rich Pro Max. The campaign emphasized simplicity, performance, and lifestyle integration—hallmarks of Apple’s global marketing strategy.
Apple’s September push was part of a broader global rollout, supported by high-profile launch events, teaser campaigns, and influencer-driven content. The brand’s emotional storytelling and sleek visuals helped reinforce its premium positioning and drive consumer engagement across Denmark.