
Google has upgraded two key attention patterns to make document ranking faster, smarter, and more aligned with user intent:
1. Inter-Document Block Sparsity
Old:
Models compared documents unnecessarily, wasting compute.
New:
The model reviews each document individually but only compares them in relation to the query, reducing useless processing.
2. Query-to-Document Relevance
Old:
Not all words in the query were treated with the right importance.
New:
The model now learns which keywords, punctuation, and intent signals actually help identify the most relevant document, and focuses attention there.
What do you think? How should SEO/AEO/GEO community take this further?
New Google AI Search Ranking Update: “BlockRank” – What You Should Know
byu/Dry-Ad-5956 inFuturology
