In the heart of Monaco a place where the sparkle of the Mediterranean meets business ambition few individuals have helped shape the principality’s modern luxury identity as prominently as Claude Cohen. Over more than 25 years, he has played a pivotal role in elevating real estate, fine collectibles, and the global prestige of Monte-Carlo. His entrepreneurial vision blends market expertise with genuine passion, transforming high-end living into a cultural experience.
A Cosmopolitan Vision Rooted in Europe
Cohen’s life has been international from the start. Growing up between continents gave him an instinct for understanding what draws people to exceptional places. That global perspective eventually led him to Monaco a destination prized for security, economic stability, and exceptional quality of life.
Here, he found more than a business opportunity: he found a place where elegance and innovation live side-by-side. And he made it his mission to contribute to that balance.
Early Success in Luxury Real Estate
Cohen first entered Monaco’s real estate market when luxury development was beginning to accelerate. He founded Monaco Legend Properties, a family-led agency specializing in prestigious apartment sales, tailored property rentals, and high-end renovations.
His wife, Marion, guides clients with personalized discretion, while his son Mikhael offers strategic brokerage expertise. That genuine family presence has earned the company trust in a market where privacy and confidence are essential.
Through Batilux S.A.M., Cohen has overseen major construction and renovation projects notably Pavillon Diana (2021) and Pavillon Maurice (2024), which embody Monaco’s elegant evolution.
The Birth of Monaco Legend Group
In 2015, Cohen expanded his horizons founding the Monaco Legend Group (MLG), initially focused on real estate but soon branching into exclusive auctions.
A turning point arrived when he partnered with world-renowned watch expert Davide Parmegiani. This collaboration brought unparalleled horological expertise under one roof and sparked a new era for Monaco’s auction scene.
Today, the MLG structure includes Monaco Legend Auctions, Exclusive Watches, and Monaco Legend Properties, with headquarters in Monte-Carlo and offices in Switzerland, Italy, and the United States.
Global Auction Achievements
Cohen is not just a chairman he takes the stage himself, leading auctions with Italian humor and theatrical flair. His approach transforms buying into a performance where history, rarity, and excitement meet.
Notable milestones include record-breaking sales such as a platinum Rolex Yacht-Master sold for $2.6 million and the 2023 spring auction that reached $24.6 million. His team also curates online events, VIP previews worldwide, and a year-round private-sales division known as FOCUS.
Impact Beyond Business
Cohen’s work strengthens several pillars of Monaco’s identity modernization of the skyline, job creation, global events, and mentorship of new artisans. His projects generate a virtuous circle: property clients become collectors, and collectors become residents. Each initiative adds depth to Monaco’s economic and cultural ecosystem.
Philosophy & Personal Drive
For Cohen, auctions are storytelling: “Every auction is a new scene I’m there to bring the stories of each masterpiece alive.”
He believes in passion, transparency, and daily dedication. Looking ahead, he plans new offices in Milan, further technological integration through blockchain and AI, and greater global recognition for Monaco’s luxury leadership.
Why Monaco matters in Cohen’s playbook
Cohen’s businesses are calibrated to Monaco’s profile: a compact, high-trust jurisdiction with deep pools of international capital, a global collector base passing through, and a property market shaped by scarcity and stability. MLG leverages that flow—bringing collectors and inventories to the Principality—while Monaco Legend Properties and Batilux connect to the built environment that sustains residency, offices, and retail. The result is a flywheel effect in which auctions, private sales, property transactions, and construction services reinforce one another around Monaco’s premium positioning. (This analysis synthesizes the public record above; the specific claims about company roles, structure, events, and legal identifiers are sourced in the citations throughout.)
Conclusion
Claude Cohen’s journey is not just entrepreneurial it is transformational. Through architecture, auctions, and an unwavering vision, he has helped make Monaco a living symbol of beauty, heritage, and excellence. His legacy bridges tradition and tomorrow, ensuring the principality’s allure for generations to come.