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    Economy

    Two-Tier Economy: Corporate Earnings Reflect Widening Consumer Divide – News and Statistics

    Nov 1, 2025

    The most common refrain so far this corporate earnings season is that the U.S. economy is increasingly divided between wealthy consumers and everyone else, as reported by Yahoo Finance. While many Americans tighten their belts amid rising costs and a weakening job market, a fortunate few are still spending freely, insulated by a financial cushion of stock market gains and years of rising home values.

    The split is having an outsize impact on consumer-facing companies, but those effects are not being felt evenly across brands. McDonald’s CEO Chris Kempczinski said the “two-tier economy” was a major factor in the fast-food giant’s decision to revive its “Extra Value Meal” combos last month. “Traffic for lower-income consumers is down double digits,” Kempczinski said. “We needed to step in.” Coca-Cola‘s chief operating officer, Henrique Braun, said the company continued to see “divergency in spending between the income groups” last quarter. “The pressure on middle- and low-end-income consumers is still there.”

    A Decades-Long Trend

    The U.S. economy has been turning more “K”-shaped for decades, with the high-earner cohort doing better and better while others fall further down the economic ladder. In 1989, the top 10% of U.S. wealth holders already controlled about 61% of the total wealth in the economy, according to Federal Reserve data. Today, it is about 67%.

    While inequality has grown throughout this period, its rate of growth has ebbed and risen. Signs of bifurcation blared louder during the first six months of the Covid-19 pandemic, but these signs receded somewhat in the following years, as government stimulus checks and loan-payment forbearance helped boost the fortunes of lower-income households.

    Inequality Roars Back

    Five years on from the initial pandemic period, worrying signals of inequality are roaring back into view. This time, the cracks appear to be hardening. Average worker pay only barely outpaces inflation, which remains above the Federal Reserve’s 2% target. But the pace of that wage growth is higher for salaried workers than for those paid by the hour, according to data from the Atlanta Federal Reserve.

    “While upper-income consumers are doing great and benefiting from the wealth effect of owning their home and having a stock portfolio, anyone renting or who doesn’t own stocks is not,” said Peter Boockvar, chief investment officer at OnePoint BFG Wealth Partners. “At best, their wages are only keeping up. They’re doing a lot of running in place.”

    Source: IndexBox Market Intelligence Platform

    This report provides an in-depth analysis of the sugary soft drink market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

    Product coverage:

    • Prodcom 11071930 – Waters, with added sugar, other sweetening matter or flavoured, i.e. soft drinks (including mineral and aerated)

    Country coverage:Data coverage:

    • Market volume and value
    • Per Capita consumption
    • Forecast of the market dynamics in the medium term
    • Trade (exports and imports) in the U.S.
    • Export and import prices
    • Market trends, drivers and restraints
    • Key market players and their profiles

    Reasons to buy this report:

    • Take advantage of the latest data
    • Find deeper insights into current market developments
    • Discover vital success factors affecting the market

    This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

    In this report, you can find information that helps you to make informed decisions on the following issues:

    1. How to diversify your business and benefit from new market opportunities
    2. How to load your idle production capacity
    3. How to boost your sales on overseas markets
    4. How to increase your profit margins
    5. How to make your supply chain more sustainable
    6. How to reduce your production and supply chain costs
    7. How to outsource production to other countries
    8. How to prepare your business for global expansion

    While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

    1. 1. INTRODUCTION

      Making Data-Driven Decisions to Grow Your Business

      1. REPORT DESCRIPTION
      2. RESEARCH METHODOLOGY AND THE AI PLATFORM
      3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
      4. GLOSSARY AND SPECIFIC TERMS
    2. 2. EXECUTIVE SUMMARY

      A Quick Overview of Market Performance

      1. KEY FINDINGS
      2. MARKET TRENDSThis Chapter is Available Only for the Professional EditionPRO
    3. 3. MARKET OVERVIEW

      Understanding the Current State of The Market and its Prospects

      1. MARKET SIZE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. MARKET STRUCTURE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      3. TRADE BALANCE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      4. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      5. MARKET FORECAST TO 2035
    4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

      Finding New Products to Diversify Your Business

      1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
      2. BEST-SELLING PRODUCTS
      3. MOST CONSUMED PRODUCTS
      4. MOST TRADED PRODUCTS
      5. MOST PROFITABLE PRODUCTS FOR EXPORTS
    5. 5. MOST PROMISING SUPPLYING COUNTRIES

      Choosing the Best Countries to Establish Your Sustainable Supply Chain

      1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
      2. TOP PRODUCING COUNTRIES
      3. TOP EXPORTING COUNTRIES
      4. LOW-COST EXPORTING COUNTRIES
    6. 6. MOST PROMISING OVERSEAS MARKETS

      Choosing the Best Countries to Boost Your Export

      1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
      2. TOP CONSUMING MARKETS
      3. UNSATURATED MARKETS
      4. TOP IMPORTING MARKETS
      5. MOST PROFITABLE MARKETS
    7. 7. PRODUCTION

      The Latest Trends and Insights into The Industry

      1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
    8. 8. IMPORTS

      The Largest Import Supplying Countries

      1. IMPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
      3. IMPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
    9. 9. EXPORTS

      The Largest Destinations for Exports

      1. EXPORTS: HISTORICAL DATA (2012–2024) AND FORECAST (2025–2035)
      2. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2024)
      3. EXPORT PRICES BY COUNTRY: HISTORICAL DATA (2012–2024)
    10. 10. PROFILES OF MAJOR PRODUCERS

      The Largest Producers on The Market and Their Profiles

    11. LIST OF TABLES
      1. Key Findings In 2024
      2. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      3. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
      4. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
      5. Imports, In Physical Terms, By Country, 2012–2024
      6. Imports, In Value Terms, By Country, 2012–2024
      7. Import Prices, By Country, 2012–2024
      8. Exports, In Physical Terms, By Country, 2012–2024
      9. Exports, In Value Terms, By Country, 2012–2024
      10. Export Prices, By Country, 2012–2024
    12. LIST OF FIGURES
      1. Market Volume, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      2. Market Value: Historical Data (2012–2024) and Forecast (2025–2035)
      3. Market Structure – Domestic Supply vs. Imports, in Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      4. Market Structure – Domestic Supply vs. Imports, in Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      5. Trade Balance, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      6. Trade Balance, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      7. Per Capita Consumption: Historical Data (2012–2024) and Forecast (2025–2035)
      8. Market Volume Forecast to 2035
      9. Market Value Forecast to 2035
      10. Market Size and Growth, By Product
      11. Average Per Capita Consumption, By Product
      12. Exports and Growth, By Product
      13. Export Prices and Growth, By Product
      14. Production Volume and Growth
      15. Exports and Growth
      16. Export Prices and Growth
      17. Market Size and Growth
      18. Per Capita Consumption
      19. Imports and Growth
      20. Import Prices
      21. Production, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      22. Production, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      23. Imports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      24. Imports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      25. Imports, In Physical Terms, By Country, 2024
      26. Imports, In Physical Terms, By Country, 2012–2024
      27. Imports, In Value Terms, By Country, 2012–2024
      28. Import Prices, By Country, 2012–2024
      29. Exports, In Physical Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      30. Exports, In Value Terms: Historical Data (2012–2024) and Forecast (2025–2035)
      31. Exports, In Physical Terms, By Country, 2024
      32. Exports, In Physical Terms, By Country, 2012–2024
      33. Exports, In Value Terms, By Country, 2012–2024
      34. Export Prices, By Country, 2012–2024

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