“By bringing together Google’s technology and AI capabilities and our unique data sets and understanding of behaviour change, we will have a never-before-seen capability and understanding of a person’s health, coming together in a way that personalises and empowers millions of people to take control of their health.
“This is transformational, both for the individual and as a whole.”
Vitality AI for personalised healthcare delivery
Vitality AI is powered by Google Cloud’s AI and data analytics models, including Vertex AI and Gemini.
As a health insurance provider with a large health dataset and expertise in behaviour change, Vitality will apply Google’s AI tools to give users actionable insights tailored to their individual health history.
Vitality AI will use de-identified datasets from Vitality, which contain over 2,800 dimensions, including lifestyle behaviours, health data and risk factors for illness.
Google’s AI tools will process this health data to generate tailored recommendations for people’s daily lifestyle choices, aiming to reduce the onset of preventable diseases.
The Vitality AI platform will be able to identify and communicate risks to users with relevant context and explain health conditions in a way that could motivate positive behaviour change.
Leveraging Google’s AI to improve health habits
The collaboration could enhance the delivery of hyper-relevant healthcare at scale.
Maureen Costello, Vice President UK, Ireland and Sub-Saharan Africa at Google, says this covers a scope of work “from accelerating the pace of scientific progress to enhancing early detection of diseases, improving treatment planning, better supporting healthcare professionals and giving more people the right tools and information to live healthier.”