When “KPop Demon Hunters” blew up over the summer, Netflix was nearly finished with the Philadelphia location of Netflix House — the first of its permanent entertainment and shopping venues.
“We weren’t loaded in, but every element had been planned, and there’s complexity there,” Netflix chief marketing officer Marian Lee told Variety Monday in an interview inside of the Tudum Theater (where Netflix IP will be regularly screened) at Netflix House at the King of Prussia mall in Philadelphia.
Netflix House Philadelphia. Photo by Kat Kendon.©2025 Netflix Attractions, LLC Kat Kendon
But a hit as big as “KPop” couldn’t be left out of a flagship 100,000-square-foot destination, set to open Wednesday, Nov. 12, so Lee’s team got to work quickly on modifying all the parts of the venue that could be overhauled. Some things were easier than others, thanks to the modular nature of Netflix House, which is…