Published on
November 22, 2025
The Solomon Islands together with the Kingdom of Tonga have just completed a successful trade roadshow through three cities in Auckland, Sydney and Brisbane and have reached the maximum number of participants in all events. This roadshow that wanted to reveal the hidden gems of the South Pacific received more than three-hundred and forty registrations from travel agents and trade partners in Australia and New Zealand. The increasing number of participants indicates a rising interest in new and unexplored travel destinations which are not just the overly crowded island hot spots.
Held over three evenings, the Discover the Best of Melanesia and Polynesia events highlighted the unique experiences the Solomon Islands and Tonga offer. The events brought together frontline consultants, wholesalers, and key industry players to discuss the latest developments in both destinations, as well as showcase cultural performances and provide insights into authentic travel experiences.
Increasing Demand for Alternatives to Saturated South Pacific Destinations
With the Pacific region’s popular islands becoming increasingly crowded, many travellers are looking for alternatives. Feedback from the event demonstrated a strong appetite among agents for destinations that provide more authentic, off-the-beaten-path experiences. Travel agents are noticing a shift in what clients are seeking, adventurous and uncrowded locales where they can connect with nature and culture in a more genuine way.
Richard Skewes, who represents both the Tonga Tourism Authority and Tourism Solomons, hosted all three roadshow events and emphasised the market’s readiness for fresh Pacific products. He remarked that all the events were either fully booked or near capacity, indicating that agents are eager to offer something new.
Skewes observed that clients who have already visited the more mainstream destinations like Fiji or Tahiti are now looking for something more authentic. They want to escape from the crowds and discover destinations that are rich in culture and natural beauty. The Solomon Islands and Tonga stand out by offering just that, true Pacific experiences without the commercialisation of bigger tourist spots.
Authentic Culture and Nature at Its Best
Both the Solomon Islands and Tonga are positioning themselves as the best of Melanesia and Polynesia. The roadshow events highlighted key attractions that set these destinations apart from others in the region.
In the Solomon Islands, visitors are invited to immerse themselves in authentic cultural experiences such as village visits and kastom (traditional) practices. The islands offer incredible opportunities for eco-tourism and soft adventure, including world-class diving, hiking, and encounters with native wildlife, all set against stunning natural backdrops of volcanoes, WWII history, and untouched landscapes.
Tonga, with its living monarchy and ancient traditions, also draws attention for its natural beauty and cultural experiences. From visiting the famous blowholes to exploring ancient sites, Tonga offers visitors an opportunity to experience the Polynesian way of life far from the crowds and mass tourism.
Soft Adventure and Unique Experiences
One of the major selling points of both destinations is their focus on soft adventure. These locations offer plenty of opportunities for outdoor activities such as diving, hiking, whale-watching, and exploring the natural wonders of the region. These activities allow tourists to connect with nature and local communities while avoiding the over-commercialisation that often accompanies mass tourism.
Both the Solomon Islands and Tonga are ideal for those seeking off-the-grid holidays, where the focus is not on luxury resorts but on the quality of the experiences. The islands provide opportunities to create memorable travel stories that cannot be found anywhere else in the Pacific. Travel agents are particularly excited about promoting small locally owned accommodations that offer clients more intimate and meaningful travel experiences.
Boosting Tourism in the Solomon Islands
The roadshow’s success has already made an impact on the Solomon Islands’ tourism sector. The strong interest in these emerging destinations is expected to lead to increased bookings and further growth in the tourism industry. Tourism Solomons, alongside the Tonga Tourism Authority, is committed to following up with training programs and product awareness campaigns to help convert interest into bookings for 2026 and beyond.
The growing interest in the Solomon Islands signals a bright future for the destination, as it is set to benefit from an influx of tourists seeking more authentic and unique experiences. As the tourism industry recovers from past challenges, events like the trade roadshow are vital in positioning the Solomon Islands as a must-visit destination in the Pacific region.
Skewes noted that the response from agents reaffirmed that there is real commercial potential in emerging Pacific destinations like the Solomon Islands and Tonga. Both destinations offer easy access, good value for money, and, importantly, a warm island welcome. These qualities are essential for tourism recovery and long-term sustainability.
Looking Ahead: Converting Interest into Bookings
Tourism Solomons and the Tonga Tourism Authority will continue to work with trade partners on follow-up training and promotional efforts. By providing travel agents with more knowledge about what these destinations offer, both islands aim to see an increase in bookings for the upcoming travel seasons. The trade roadshow has not only enhanced awareness of these lesser-known destinations but also paved the way for the future of Pacific tourism, where unique experiences and cultural authenticity take centre stage.
At the same time when the travel agents get ready for the new season of 2026, the Solomon Islands and Tonga will be the places going to shine as best destinations for tourists who want something more than a relaxing beac trip. These places provide a perfect opportunity to discover the Pacific in a manner that is genuine, less crowded, and unforgettable, letting travelers feel the South Pacific as it used to be.
