China’s Nio Group registered 38 vehicles in Norway last month — exactly the same figures it had reported in October.
According to data from Norwegian platform Elbilstatistikk, the Firefly sub-brand accounted for six of these vehicles, while the company’s main premium brand represented the remaining 32 units.
November figures from the Nio brand have more than halved year over year, as the company had registered 70 vehicles a year ago.
With only one month left of 2025, the group’s main brand Nio sold 360 units year-to-date, less than half of the 837 vehicles sold in the same period of 2024.
Nio Brand
The Shanghai-based company sold 24 EL6s, 5 EL8s and 5 ET5 Touring units in Norway last month.
There were no registrations for the ET5 sedan, as inventory units of the model have sold out in October.
In recent months, Nio has offered incentives across several European countries to boost sales of its older-model inventory.
In Norway, its inventory currently includes four units of the ET5T station wagon variant, priced from NOK 477,249 ($46,920) and four units of the EL6 mid-size SUV, starting at NOK 499,249 ($49,100).
Four EL8 units are also listed (three more than last month), priced at NOK 744,249 ($73,170).
The company is offering a 1.99% interest rate on all four models until December 31.
Firefly
Data from the Elbilstatistikk platform shows that the company’s sub-brand Firefly, for which deliveries began in Norway in mid-August, registered a total of 23 units so far.
Facing weak demand for its more affordable electric vehicle, Nio cut the price of the Firefly debut model in the country last week.
Named a ‘Pre-Christmas Offer,’ the price reduction is valid until December 14 and limited to available inventory.
Priced at NOK 279,900 — equivalent to $27,300 — the hatchback starts now at NOK 229,900 ($22,400).
A spokesperson for the company said last week that Firefly‘s sales targets have been cut to “around 200” units from the 500 the brand aimed to sell this year.
The new target implies that, in the first three and a half months, and with one month left of 2025, the brand reached 11.5% of the guidance.
The 500-unit guidance was part of the broader 1,500 vehicles that the country manager An Ho said the company would deliver in Norway in 2025.
Mixed Business Model
As it prepares to expand into several European markets in the coming months, the company is partnering with local distributors to drive demand.
It will keep its direct-to-consumer approach in four of the five existing markets —Norway, Germany, the Netherlands, and Sweden — where it has operated since 2021.
In Denmark, the company recently relaunched with a dealership-based approach.
In the Netherlands, the company sold one Nio vehicle and eight Firefly units last month. Swedish sales reached three units.
Both represented sequential and year-over-year declines.