The e-commerce market in the Republic of Moldova grew by 15% in 2024, but remains the least digitized in Europe. Online sales reached 464 million euros, and the number of stores doubled in two years. Foreign purchases exceed the domestic market

Electronics and household appliances represent 36.2% of the value of online sales of goods. Cash on delivery remains the predominant method for goods, representing 65.4% of transactions. Between 10% and 30% of orders are canceled due to the lack of products in stock. The expansion was fueled by the aggressive strategy of the Chinese platform Temu, which delivered approximately 2.4 million parcels to Moldova last year, representing 36% of total cross-border deliveries.