Our cultural heritage is not just a trace of the past, but a living memory that continues to pulsate in the present. Archaeological layers, spiritual tradition, artisanal knowledge and contemporary artistic energy create the unique symbolic capital of Macedonia, a value that cannot be replicated or imported, says Minister of Culture and Tourism Zoran Lutkov in an interview with MIA.
According to him, here lies the potential for the country to become a destination that is visited not only with the eyes, but also with the mind.
“Macedonia must become a space where history is not told, but experienced; where heritage is not kept under glass, but translated into a modern language through digital tools, new narratives and contemporary artistic practices,” says Lutkov.
According to him, the sustainability of tourism is not just an economic parameter, but a matter of creating a deep and authentic experience. A tourist who stays for two or three days is not just a consumer, but a participant in the local cultural ecosystem.
“We are developing 48- and 72-hour packages that offer an authentic and contemporary experience. This is an attempt to create a rhythm that allows the visitor to feel the place through archaeology, museums, gastronomy, artistic events and direct encounters with local culture,” says Lutkov.
He adds that gastronomic experiences are an extension of the cultural map. The Macedonian brand should be visible on all tourist routes and toponyms – from Stobi to wineries in Negotino, Kavadarci, Veles, Gradsko, Demir Kapi, and promotional signs should highlight Macedonia even before the border with Serbia.
“Macedonia has living crafts, living songs, living customs. It is not a museum, but a reality. The goal is to connect these traditions with tourism: workshops, interactive programs, cultural rituals, gastronomic experiences that tell the story. We place contemporary culture as a bridge. Theater, ballet, music, art show Macedonia as a country that does not live in the past, but carries it as a force for the future,” says Lutkov.