In the recognisably elegant setting of the Courtyard by Marriott Banja Luka hotel, on Tuesday, 09.12., the ceremonial presentation of the prestigious Superbrands BiH 2025 awards was held. This event, which for years has brought together the most successful brands in Bosnia and Herzegovina, once again confirmed the exceptional quality, continuity and trust that brands in BiH build among consumers.
The awards ceremony was formally opened and the recognitions presented by Slađana Vranac, CEO of Superbrands BiH, who emphasised the importance of promoting brands that, through their work, innovation and business ethics, influence market development and set standards in their industries.
“Superbrands is a global benchmark of success and authenticity. A brand that carries this mark is not only recognised, but also built on consumer trust, quality and consistency. That is why this recognition is more than an award – it is a confirmation of long-term work and investment in values that endure,” emphasised Ms Slađana Vranac, on behalf of Superbrands BiH.
Winners of the Superbrands BiH Awards for 2025
This year’s Superbrand title was awarded to the brands Bavaria, Afrodita, Nestro Petrol, Hemofarm Probiotic Probielle, Tefal, Wash&Go, Fabrika Coffee, Jelen pivo and Rowenta, which marked the domestic market this year with their results and innovations.
Each of these brands went through a rigorous evaluation process, including assessments by the Superbrands BiH Expert Council and the emotional experience of consumers themselves. Their quality, communication, recognisability and consumer perception in the market placed them at the very top of business and marketing excellence in BiH.
As part of the event, special plaques were also presented to all project partners who continuously support the development and visibility of the Superbrands platform in Bosnia and Herzegovina and in this way contribute to the promotion of the most recognisable and innovative brands on the BiH market, while jointly participating in the affirmation of the culture and discipline of branding in Bosnia and Herzegovina.
An atmosphere that celebrates branding culture
The event brought together numerous company representatives, marketing and PR professionals, media and business partners, creating an inspiring atmosphere in which results, innovation and brand strength were celebrated. In addition to the formal programme, attendees enjoyed networking, exchanging experiences and discussing plans for future initiatives within the domestic business community.
Superbrands BiH continues its mission to recognise and promote brands that push boundaries and inspire the BiH market. This year’s laureates have shown that BiH has strong, stable and recognisable domestic brands that can stand shoulder to shoulder with global names – and this is precisely the greatest value of this platform.