Published on
December 20, 2025

Air Serbia has received the honor of Being the Best Airline in Eastern Europe for the second successive year, as given by the American magazine Global Traveler. The award, which is an indication of excellent service and amazing experience, was given after collects more than one million votes from passengers who shared their experiences between 12th December 2024 and 31st August 2025.

The Global Traveler Awards took place on 17 December in Florida. The event honored Air Serbia’s dedication to excellence in the aviation sector. Jiri Marek, the CEO of Air Serbia, received this award on behalf of Air Serbia. George Petković from Air Serbia also attended this event as Vice President Americas for Air Serbia.

A Continued Commitment to Excellence

This recognition solidifies Air Serbia’s ongoing dedication to delivering high standards of service and passenger care. “For the second consecutive year, we have been recognised as the best airline in Eastern Europe. This award confirms that our commitment to quality, continuous service improvements, and passenger care is visible and appreciated internationally,” said Jiri Marek, CEO of Air Serbia.

The award also emphasizes the airline’s role as a global representative of Serbia, with Marek expressing gratitude towards the Air Serbia team for their professionalism and dedication, which have been pivotal to the airline’s success.

Enhancing the Travel Experience: Air Serbia’s Ongoing Efforts

Air Serbia’s recognition as the Best Airline in Eastern Europe is a testament to the airline’s dedication to improving and enhancing every aspect of the travel experience. With an expanding route network, enhanced in-flight services, and a focus on customer care, Air Serbia continues to raise the bar in aviation standards in the region. This recognition reinforces the airline’s commitment to becoming a leader not only in Eastern Europe but also on the global stage.

With the airline continuing to expand its route network, both in Europe and beyond, it will provide travelers with more direct flight options and more efficient connections to key global hubs. Air Serbia’s commitment to sustainable aviation practices and improved passenger services is likely to influence future travel trends, making the airline a leading choice for tourists, business professionals, and diaspora communities around the world.

Future Travel Impact: Strengthening Global Connectivity and Tourism

The continued success of Air Serbia and its recognition as Best Airline in Eastern Europe will likely have a significant future impact on both regional and global travel. As the airline strengthens its position, it will further enhance Serbia’s connectivity to international destinations, particularly benefiting both tourism and business travel. This recognition may lead to increased international partnerships, attracting more foreign investment into Serbia’s tourism sector, particularly in high-value markets.

Additionally, Serbia’s global reputation as a tourism destination will be bolstered by Air Serbia’s continued success. As the airline attracts more international visitors, this will likely lead to a growth in tourism-related revenues for the country, expanding its role as an essential player in the European tourism market. The airline’s success in providing an exceptional travel experience will be instrumental in drawing high-quality travelers to Serbia, not just for business, but for leisure and cultural tourism as well.

A Strong Future for Air Serbia

Air Serbia successive win of the Best Airline in Eastern Europe award is a great achievement, and the airline’s dedication and focus on delivering excellence and customer satisfaction can be attributed to this feat. As Air Serbia continues breaking new heights in the aviation industry, the future looks promising for the airline, bringing a positive impact in the tourism of Serbia and the aviation industry in the years to come. The future looks promising for the airline, and the expected positive impact from Air Serbia’s success and the aviation industry in the years to come can benefit the tourism of Serbia positively.

Image Source: Air Serbia

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