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    [OC] Christmas gift searches on Google
    Data

    [OC] Christmas gift searches on Google


    Same procedure as every year? 🎁

    Every December, search behavior follows a stable rhythm. Looking at Google search interest from November 18–December 24 (2020–2024), one pattern keeps repeating:

    🎅 “Christmas gift wife” peaks just days before Christmas Eve
    🎅 “Christmas gift husband” peaks noticeably earlier

    Hope you’ve got all your presents ready by now!

    📊 Data: Google Trends, standardized on a yearly basis
    🛠️ Made with ggplot2 and Figma

    Posted by Z3ttrick

    View 11 Comments

    11 Comments

    2. Living_Evening1923 on

      And if you get really lucky the “gift” he buys you is an electric toothbrush that the next day he starts using for himself. So thoughtful 🙄

    5. chvieira2 on

      At first glance, I liked your plot but on a second thought I really don’t get it. What’s in the axis? Percent of what? If this is cumulative probability of searches, how can it have a “peak “?
      Also, the difference in peak percent to previous or next day is barely 10%. Assuming that’s not just variability without any meaning, what conclusion can one take on these 10%?

    6. parada_de_tetas_mp3 on

      Ask yourself: what kind of person searches this query when they look for a gift vs something more personalized and how does that change this statement about men and women?

    8. NoNamesLeft_ on

      I read a chief data analyst from a major bank in Denmark, made a similar point; there is one day a year when men spend more money in shopping malls compared to women; 23rd december.

    9. partywithanf on

      Not surprising. Men are more likely to working to the bitter end, and therefore more pre-occupied with work.

    10. otheraccountisabmw on

      These two lines seem pretty well correlated. Some slight difference at the end, but not major.

    11. PolyPill on

      One year I bought my wife a gift on cyber Monday. Put it in a drawer and completely forgot about it. A few days before Christmas I totally panicked and quick bought her another present. February my wife is like “what is this gift in a drawer for?”