MrBeast’s former manager Reed Duchscher, says the age of social-media superstars is fading: “As social-media algorithms get better at tailoring content to individual user interests, the opportunity for stars to show up across feeds becomes much harder,” Duchscher said.

Not gonna lie, I’d be really happy if we could never replicate Mr. Beast.

So you’re saying algorithms have upsides too?

Speaking of superstar, whatever happened to Pewdiepie? He was huge at one point.

I mean, not really? It means that there will be more specialized creators. Little Timmy who watches pokemon content will see more pokemon focused creators instead of seeing Mr beast all over

I’d argue the exact opposite. The algorithm biases the videos that do well. The small time creators never get plays where the Mr beasts of the world get suggested because they do well. It concentrates the viewership to the mega stars

Let’s be honest here, no one on social media is truly a star. They are all pockets of gas that don’t really shine.

Except the “MrBeasts” of the world only happened *because* of tailored algorithmic feeds. We started funneling people into narrow bands of media based on interests, trending, and paid-for placement. While its true that a smaller person *just starting* has to fight to get into that slot its not because they lack content that gets into people’s feeds but that they lack the viewership, sponsors, watch time, or other metrics that most feeds prefer before *allowing* you appear to a broader audience. While unrelated in a way, its like how Youtube limits how many viewers you can have based on subscribers: prevents people from hitting the front page doing something they shouldn’t be doing (e.g. going out with a bang.) But the same restriction means a new person needs to fight that much harder compared to 5 years ago when you could just viewbot your way to the top and quickly establish yourself. Its not that anybody actually *wanted to see you* but that the algorithm, seeing how “popular” you are, now pushes you to everybody’s feed.

Same thing is happening with podcasters.

How did we go from The Filthy Frank show to Mr Beast in like half a generation?

The more followers an individual has*, the less interested in them I become. I just wanna see normal people doing stuff I’m interested in, not entitled people being materialistic and performative.

*(on YouTube, the only place I ‘follow’ people)

Can we do the same with the Kardashians?

Good. The world doesn’t need people with massive audiences with sway and power.

One good thing of the evolution of ai 

As soon as it became a viable monetary path the race to the bottom was on in full force.

Oh wow at some point the algorithm is going to start generating us custom videos and then different media companies are going to start buying an intellectual property and the algorithm is eventually going to start spitting at me custom fucking Star Trek.

Influencers/social media celebs are parasites, for the most part. I cant say they are all bad, that wouldn’t be fair, but it seems like most of them are just kind one and the same. I hate how just any uninteresting person, can all of a sudden make themselves into a brand. Just labeling them “influencers” puts them on a pedestal and gives off this sense of importance.

This phase of broccoli headed dorks/thick eye brow girls, needs to come to an end. And while Im at it, stop with the forced positivity and lame overreactions, especially to simple things. Thats also annoying.

“Ohhh my GOD, he did NOT just dip his fry into that shake. That is DIABOLICAL!”

Does this mean I never have to hear about Mr. Beast ever again? 🙏