Pre-sales have already begun, usually limited to registered customers, ringing in the winter sales in Luxembourg and the Greater Region. If you’re looking for a bargain beyond the Grand Duchy’s borders, here is an overview of the essential dates in neighbouring countries.
In the Grand Duchy, the winter sales will be extended this year. They will run from this Friday until 31 January, lasting a total of 30 days, six more than last year. Retailers and shoppers alike will benefit from the extra time to hunt for bargains.
In addition, shops will be allowed to open on four Sundays during the sales period: 4, 11, 18 and 25 January, giving consumers even more flexibility to take advantage of discounts.
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An exemption in Lorraine
In France, the Lorraine region benefits from a standard exemption allowing it to align its sales calendar with that of neighbouring countries. As a result, sales in Lorraine will start earlier than in the rest of France.
Discounts will be available from 2 to 29 January. Elsewhere in France, the winter sales will not begin until 7 January and will continue nationwide until 3 February. In Metz, retailers will also be authorised to open on the 4 and 11 January Sundays.
However, online shoppers should take note: French e-commerce retailers will apply the national sales dates only. Residents of Lorraine will therefore have to wait until 7 January, like the rest of the country, to benefit from online discounts.
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No official sales period in Germany
In Belgium, in-store promotions will begin on 3 January and run until 31 January, one day shorter than in Luxembourg’s sales period.
Germany, meanwhile, has no official sales season. These were abolished in part due to the rise of e-commerce.
Retailers are free to offer discounts throughout the year, although many promotions traditionally take place between late December and late January.
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(This article has been first published on Virgule. Translated using AI, edited by Lucrezia Reale.)
