It all started in 1995 in Oslo. Four pioneers, a small team of engineers, held a mobile phone in their hands for the first time – a heavy “brick” at the time that quickly became a symbol of a new era. Returning to Montenegro meant empty offices, hand-painted coverage maps and planning the first base stations. Every cable, every phone and every map were the building blocks of what would become the country’s first digital network.

From the company's beginnings
From the company’s beginningsphoto: One

From the company's beginnings
From the company’s beginningsphoto: One

“It’s a great feeling, both professionally and personally, to have contributed to building a network that will connect the entire country from day one. Every moment in Norway and every hour spent here was filled with learning, hope, and small victories that meant a lot,” she recalls. Milica Jovović, radio network optimization expert at One.

Milica Jovović, One company
Milica Jovović, One companyphoto: One

“The company grew year after year and in a short time the mobile phone became a status symbol. Today it is an everyday thing, but back then everyone wanted to feel the power of connectivity that we were building from scratch,” he said. Milo Mihaljević, Manager for Regulatory Affairs and MS within the Technology Portfolio.

Milo Mihaljević, One company
Milo Mihaljević, One companyphoto: One

For Montenegro, the then ProMonte, and now One Crna Gora, was not just a network. It was a window to the world, a symbol of progress and an opportunity for people to be closer to each other. For the pioneers and their families, it meant hours spent away from home, challenges and learning new technologies, but also pride and a sense of participating in something that would last for generations.

From the company's beginnings
From the company’s beginningsphoto: One

Over the following decades, One Montenegro grew alongside its users and technology. Each new innovation – from broadband internet, digital services, 4G and 5G networks – brought new ways to connect and new opportunities. But behind every innovation there were always people – teams, engineers, colleagues and families who supported every step.

“I remember when we first got a mobile phone – it was something new, almost unbelievable. Today, that same network is there for us every day, connecting family, work, friends. One is not just a network, it is a part of our lives,” remember loyal One customers when visiting their operator’s branches.

Through the concept One Moment, all those moments are evoked – pioneering calls, the first fax and cables that built the network, but also the moments that make up everyday life today: team victories, socially responsible projects, small celebrations and New Year’s smiles from colleagues. All these stories remind us that we are connected not only by technology and the network, but also by people, their families and togetherness.

Branko Mitrović, One and Borislav Jovović, SICG
Branko Mitrović, One and Borislav Jovović, SICGphoto: One

“Before we started a formal collaboration with One, we had already used their network during our scouting activities. Even then, we felt how reliable it was and that it was always there when you needed it. That’s why we were particularly pleased to participate in an advertisement that reflected our real-life experience – because the people from One, just like their network, are reliable and always there when it matters most,” he says. Borislav Jovović, Secretary General of the Scout Association of Montenegro.

Detail from the filming of the commercial - One and the Scout Association of Montenegro
Detail from the filming of the commercial – One and the Scout Association of Montenegrophoto: One

“When I look back, what inspires me most is how, from empty offices and a hand-painted map, we created a network that connects all of Montenegro today. Every One Moment we have – whether it’s a first call or a new technology – reminds me of how valuable the togetherness and hard work of our teams are,” he says. the first man of the One company Branko Mitrović.

They and the Scout Association
They and the Scout Associationphoto: One

Three decades, thousands of stories, millions of moments. One Montenegro continues to create, connect and inspire. “We begin the anniversary year with pride and gratitude, ready to record new pages of this successful story through One Moment. 30 years, and we’ve only just begun! One Montenegro – Count on us!”, says the first Montenegrin mobile operator.

( One )

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