Retail sales in Estonia fell by 0.4% year-on-year in November 2025, reversing a four-month high 4.0% in the previous month.

Among stores selling manufactured goods, the sharpest drop was recorded in mail-order and internet sales (-9.7% vs -4.8% in October).

Turnover volume also continued to decline in other non-specialised stores (-8.3% vs -6.2%) and non-specialised stores with food, beverages or tobacco predominating (-4.7% vs -2.4%), and stores selling household goods and appliances, hardware and building materials (-6.4% vs -6.1%).

Sales growth also slowed for automotive fuel (13.0% vs 24.9%) and computers, peripheral units and software, telecommunications equipment, etc. (8.0% vs 20.7%).

In contrast, sales accelerated for second-hand goods in stores, retail sale in kiosks and markets, other retail sale not in stores, kiosks and markets (10.3% vs 4.3%).

On a monthly basis, retail activity dropped 4.8% to a ten-month low, following a 5.9% rise in October.

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