Instagram’s head Adam Mosseri says the aesthetic that helped the app become popular is dead — and AI helped kill it

https://www.businessinsider.com/instagram-head-ai-images-polished-feed-dead-adam-mosseri-2026-1

22 Comments

  1. Different-Courage679 on

    Instagram got canibalized when Facebook purchased it. Facebook is a shit platform now, thanks to AI and predatory ads

  2. Surely trying to make Instagram TikTok 2.0 didn’t help either. Instagram was a photos app, but now they prioritize video over pics

  3. black_metronome on

    You can’t even see what most of the people you follow on Instagram post because you’re inundated with “suggested posts” and ads. I deleted that shit app and Facebook after the ’24 election and haven’t regretted it.

  4. Instagram turned its back on photography almost a decade ago. That had nothing to do with AI.

  5. FredFredrickson on

    I mean, all they have to do is ban AI and stop encouraging its use on Instagram…

  6. innocentsalad on

    I have to scroll through dozens of posts I’m uninterested in to see one from an actual friend, and it’s usually days after it was posted. This has been happening well before AI got involved.

  7. they should have branched off an instagram “photos” app (kinda how it was when it was founded) and a instagram “reels” or tic-toc version -which is all it has become now. the app makes zero sense but it is entertaining. big mystery to me is how it makes money since i never see an ad

  8. Instagram died the day it stopped being reverse chronological. Brooklyn turned into a different place nearly overnight. Pop-ups became an aesthetic, not an event. Flash sales needed promotion and couldn’t make it alone via word of mouth. High net worth tourists and visitors could be profiled, targeted, and brought in. I still don’t understand how we haven’t replaced the reverse chronological social app.

  9. One of the many reasons to delete Instagram. It’s an addictive destroyer of mental health, so you can be sold to advertisers.

  10. Oh you mean the app that specializes in video and photos that sucks at displaying both? I can’t believe something could easily kill it. /s

    Fuck sake. Instagram can’t zoom for shit on photos, has no play controls for video. The platform itself is an ad filled shithole.

    A kid with any amount of app building skill could make something better. I’m still baffled as to how that pos app is so popular.

  11. I tested instagram yestrday. I see 3 ads, then 1 picture of some random page I follow, then again 3-4 ads, then a photo of some of my friend I am following.
    This is just getting insane

  12. Vegetable_Tackle4154 on

    Meta (or Facebook). A family of “me too” brands. Not an original idea in the whole shop.

  13. Secret_Jackfruit256 on

    No Adam, you killed Instagram when you started forcing users to see content your stupid algorithm want them to see, not what they actually follow.

    Or, in another way of looking at it, Instagram died the moment it was purchased by Facebook