Published on
January 3, 2026
Ioannina’s exclusive tender for Cyprus tourism promotion events is set to significantly boost the destination’s global recognition while driving business growth. Through a strategic approach to city diplomacy, the initiative will focus on showcasing Cyprus’ unique cultural and tourism offerings, strengthening its appeal to international travelers. This partnership aims to create new opportunities for collaboration, elevate Cyprus as a prime destination, and foster long-term economic growth in the region.
The Municipality of Ioannina has issued an open electronic tender for the service entitled “Actions for Tourism Promotion, Presentation, and Marketing of the Ioannina Destination within the City Diplomacy Program.” This tender, falling below the established financial thresholds, is aimed at identifying the most economically advantageous offer based on price. The total estimated value for this service, including VAT, is EUR 30,678.84.
To ensure valid participation in the tender process, interested parties must submit a participation guarantee letter, which should cover 2% of the contract’s estimated value excluding VAT. This guarantee amounts to EUR 494.82. This requirement serves as a safeguard to confirm that the bidder is committed to the project and willing to meet the necessary contractual obligations.
The core objective of this tender is to support the organization and implementation of a delegation visit to Cyprus as part of the Municipality of Ioannina’s “City Diplomacy” initiative. This initiative focuses on fostering international relations, promoting tourism, and strengthening the city’s profile as a key cultural and tourism destination. The Cyprus visit will specifically target two major locations, Nicosia and Limassol, which are both significant cities for the municipality’s diplomatic and tourism efforts.
The visit will include a variety of events and activities that will serve to showcase the Ioannina destination to potential investors, tourism professionals, and local government representatives in Cyprus. The delegation will focus on presenting the rich cultural, historical, and tourism offerings of Ioannina to local government bodies, business sectors, and tourism professionals in the area. This event will not only highlight Ioannina’s unique qualities but also help build stronger relationships with influential stakeholders in the tourism sector.
Among the main activities planned for this delegation visit will be a series of City Diplomacy events, which will serve as a platform to promote Ioannina as a prime destination for tourism, business, and cultural exploration. These events will target an audience including local government representatives, business leaders, and individuals from various professional associations. Additionally, representatives from the media and tourism industries will be invited to attend, along with an audience with a particular interest in Ioannina’s tourism potential.
The goal of these events is to create a strong network of influential contacts and build long-lasting partnerships. This will involve distributing informational materials that promote Ioannina’s tourism products, which include both traditional attractions and newer offerings. The tourism materials will detail Ioannina’s rich cultural heritage, its contemporary developments, and its growing appeal as a destination for diverse tourist experiences. Moreover, the promotional materials will aim to educate the Cypriot audience about Ioannina’s potential to meet the needs of travelers seeking both cultural enrichment and modern amenities.
Alongside the formal presentations, B2B (business-to-business) meetings will be arranged to foster closer ties between Ioannina’s tourism stakeholders and their Cypriot counterparts. These meetings will be designed to create opportunities for collaboration, investment, and development between the two regions. They will involve local government officials, representatives of professional associations, and business leaders who are involved in tourism, hospitality, and other relevant sectors. These direct interactions are expected to stimulate dialogue about potential partnerships and initiatives that could benefit both Ioannina and Cyprus.
In addition to the formal events, the municipality has planned a series of parallel activities and networking events. These events will take place in key locations across Nicosia and Limassol, aimed at engaging local government officials, business owners, and entrepreneurs with the Ioannina delegation. The goal of these networking meetings is to promote Ioannina as a prime destination for tourism and business investment while emphasizing its unique position as a cultural and historical hub.
These networking events will also offer a chance to highlight Ioannina’s rich cultural heritage and its evolving identity as a modern city. The meetings will provide a platform for local entrepreneurs and organizations to discuss opportunities for cooperation with Ioannina’s business and tourism sectors. These activities will aim to raise awareness of the city’s potential for sustainable tourism development, which emphasizes the preservation of cultural and environmental resources while encouraging growth in the local economy.
The planned actions and promotional activities for Ioannina’s tourism will extend beyond these direct events, with additional opportunities for collaboration with media outlets, tourism operators, and other local and international stakeholders. The objective is to generate significant media coverage and create a lasting impression of Ioannina as a must-visit destination, not just within Cyprus but across the broader international market.
The municipality of Ioannina is aiming to carry out the actions proposed in the tender during the month of April, ideally coinciding with the international tourism exhibition “TRAVEL EXPO CYPRUS 2026.” This timing aligns with the goal of maximizing the visibility of Ioannina within an established international tourism platform. The exhibition will serve as a high-profile occasion for Ioannina to promote itself as a leading destination for global tourists. However, the final dates for the visit will be determined by the Tourism Department of the Municipality of Ioannina, allowing for flexibility in scheduling and ensuring the best possible outcome for the promotional activities.
Ioannina’s exclusive tender for Cyprus tourism promotion events aims to enhance the destination’s global visibility and drive business growth through strategic city diplomacy, focusing on showcasing Cyprus’ rich cultural heritage and tourism potential.
the City Diplomacy visit to Cyprus is a strategic move by the Municipality of Ioannina to strengthen its position as a significant player in the global tourism market. By showcasing the destination to key stakeholders in Cyprus, the municipality aims to foster valuable relationships, boost its tourism industry, and raise awareness about Ioannina’s unique cultural offerings. The initiative also reflects the city’s commitment to building long-term international partnerships that will benefit both the local economy and the tourism sector for years to come. Through this program, Ioannina will undoubtedly enhance its profile on the world stage, positioning itself as a top-tier destination for tourists and business investors alike.
