“Michael Mignano predicted that AI-generated video would lead to the “end of the creator.”
On “Sourcery,” Mignano described a future of social media where content is generated instantaneously and artificially to best suit the viewer. It comes down to keeping the user’s attention, he said.
“That’s why the TikTok algorithm is so powerful,” Mignano said. “But it still requires human beings to make the content, and there’s a cost to that.”
That “cost” is the human labor and payments that go into creating your feed. AI could mean costs go down, but that spells bad news for the influencer.”
TWVer on
This is speedrunning dystopia, by ever more removing the shared experiences and truths in society.
tsardonicpseudonomi on
AI has always been about being able to spread propaganda, launder CSAM, and bloat poverty. Essentially, it’s designed for the elite by the elite.
sciolisticism on
This is likely true, but primarily because slop will choke any medium where content creation is currently valued online.
ender2851 on
ai finally replacing a worthless member of the workforce.
rileyoneill on
Social media creators are personality driven more than ‘content’. Its going to be the personalities that remain.
TheAdequateKhali on
There will be people who will celebrate this because they’ve deluded themselves into thinking that people who create things and put them onto the internet are somehow not talented.
magicscreenman on
He’s halfway right.
It’ll make social media in general far, far, far less valuable. I’m convinced that one of the reasons this is all so attractive to the billionaire class (aside from saving on payroll, obviously) is that most high level businessmen have a very masked disdain for their consumers. They view the customer and their pesky things like “warranties” and “consumer rights” as an obstacle between them and minmaxed profits. The idea of a bunch of website traffic being propagated entirely by an entity that can be fully reprogrammed and controlled? That’s basically every businessperson’s wet dream – if only they could just reach inside their customers’ heads and flip a few switches to make them the perfect little flock of sheep.
And I want to believe that billionaires are also smart enough to understand that a bunch of bots are not actually consumers who can generate revenue for them, but I don’t believe that they are that smart. Because billionaires have shown time and time again that they will do incredibly dumb things for the expedient pursuit of short-term profit and gain. Entire tech companies have failed, time and time again, all because of that kind of hubris and greed.
muskratboy on
Whoa whoa whoa, someone is claiming social media creators are valuable? When did this happen?
Agitated_Ad6191 on
And Sora will make the interwebs far, far, far, far less interesting. Probably to a point that people will start to do other things instead.
Grumptastic2000 on
Finally the social media vampires will be put to death by irrelevance
zendrumz on
Maybe this is a crazy question, but if all the content is created by AI, and nobody’s actually interacting with anyone else, in what sense are these still ‘social’ networks? What possible reason could I have for giving them one minute of my eyeballs?
Quithelion on
Why these corporates want viewer’s attentions?
To sell data. TikTok already implemented online shopping.
More views, more money.
What are the chances the viewers that can easily spend, somehow get stupid over the generations that their income dropped because they are too stupid to earn as much as previous generations, on top of ageing population crisis, thus less spending?
We all know these corporates’ greed are bottomless.
Buy-now-pay-later is already here. Will these corporates become too big to fail?
ifull-Novel8874 on
Sora 2 is going to displace content creators? That thing that got enshittified after 2 weeks because it was costing OpenAI too much money?
yallmad4 on
Hilarious and insane take. Maybe some of the shorts market could be made with AI, but longerform videos are impossible for AI to make without seeming jank and piecewise. Also AI doesn’t make very interesting takes.
The best AI content I’ve seen is stuff describing historical and scientific stuff, and even that content is boring as fuck and usually filled with misinformation or hallucination.
People don’t watch content because they just need something on, they view stuff they like that they’re interested in. The vast majority of that content is impossible for AI at the moment, and who knows if it will be possible in the next few years.
NESpahtenJosh on
All I’ve seen from Sora so far is stupid vine length videos of people making celebrities say “6! 7!” And then shitting themselves everywhere.
The quality is also ass.
Tell me again how this is better?
Cloudhead_Denny on
No it won’t because we will value human creators even more. The grift with these guys is wild.
17 Comments
“Michael Mignano predicted that AI-generated video would lead to the “end of the creator.”
On “Sourcery,” Mignano described a future of social media where content is generated instantaneously and artificially to best suit the viewer. It comes down to keeping the user’s attention, he said.
“That’s why the TikTok algorithm is so powerful,” Mignano said. “But it still requires human beings to make the content, and there’s a cost to that.”
That “cost” is the human labor and payments that go into creating your feed. AI could mean costs go down, but that spells bad news for the influencer.”
This is speedrunning dystopia, by ever more removing the shared experiences and truths in society.
AI has always been about being able to spread propaganda, launder CSAM, and bloat poverty. Essentially, it’s designed for the elite by the elite.
This is likely true, but primarily because slop will choke any medium where content creation is currently valued online.
ai finally replacing a worthless member of the workforce.
Social media creators are personality driven more than ‘content’. Its going to be the personalities that remain.
There will be people who will celebrate this because they’ve deluded themselves into thinking that people who create things and put them onto the internet are somehow not talented.
He’s halfway right.
It’ll make social media in general far, far, far less valuable. I’m convinced that one of the reasons this is all so attractive to the billionaire class (aside from saving on payroll, obviously) is that most high level businessmen have a very masked disdain for their consumers. They view the customer and their pesky things like “warranties” and “consumer rights” as an obstacle between them and minmaxed profits. The idea of a bunch of website traffic being propagated entirely by an entity that can be fully reprogrammed and controlled? That’s basically every businessperson’s wet dream – if only they could just reach inside their customers’ heads and flip a few switches to make them the perfect little flock of sheep.
And I want to believe that billionaires are also smart enough to understand that a bunch of bots are not actually consumers who can generate revenue for them, but I don’t believe that they are that smart. Because billionaires have shown time and time again that they will do incredibly dumb things for the expedient pursuit of short-term profit and gain. Entire tech companies have failed, time and time again, all because of that kind of hubris and greed.
Whoa whoa whoa, someone is claiming social media creators are valuable? When did this happen?
And Sora will make the interwebs far, far, far, far less interesting. Probably to a point that people will start to do other things instead.
Finally the social media vampires will be put to death by irrelevance
Maybe this is a crazy question, but if all the content is created by AI, and nobody’s actually interacting with anyone else, in what sense are these still ‘social’ networks? What possible reason could I have for giving them one minute of my eyeballs?
Why these corporates want viewer’s attentions?
To sell data. TikTok already implemented online shopping.
More views, more money.
What are the chances the viewers that can easily spend, somehow get stupid over the generations that their income dropped because they are too stupid to earn as much as previous generations, on top of ageing population crisis, thus less spending?
We all know these corporates’ greed are bottomless.
Buy-now-pay-later is already here. Will these corporates become too big to fail?
Sora 2 is going to displace content creators? That thing that got enshittified after 2 weeks because it was costing OpenAI too much money?
Hilarious and insane take. Maybe some of the shorts market could be made with AI, but longerform videos are impossible for AI to make without seeming jank and piecewise. Also AI doesn’t make very interesting takes.
The best AI content I’ve seen is stuff describing historical and scientific stuff, and even that content is boring as fuck and usually filled with misinformation or hallucination.
People don’t watch content because they just need something on, they view stuff they like that they’re interested in. The vast majority of that content is impossible for AI at the moment, and who knows if it will be possible in the next few years.
All I’ve seen from Sora so far is stupid vine length videos of people making celebrities say “6! 7!” And then shitting themselves everywhere.
The quality is also ass.
Tell me again how this is better?
No it won’t because we will value human creators even more. The grift with these guys is wild.