January 7 – UEFA has locked in its broadcast partners for Albania and Kosovo through to the end of the decade, handing ArtMotion the rights to its flagship club competitions for the next four seasons.
Under deals announced this week, ArtMotion will show the Champions League, Europa League, and Conference League exclusively in both markets from the 2027–28 season through to 2030–31. The agreement also includes the UEFA Super Cup and the UEFA Youth League, giving the Kosovo-based broadcaster a clean sweep of UEFA’s major club properties across that cycle.
All matches will be carried live across ArtMotion’s Sport 1 to Sport 6 channels. In Albania, however, the rights are expected to reach viewers via a different route. Reports suggest ArtMotion will sub-license the package to pay-TV operator Tring, which currently holds the Champions League rights in the country.
GlobalData Sport has previously valued Tring’s existing Champions League deal at around $1.4 million across the current three-season cycle.
Until now, broadcasters in both Albania and Kosovo have negotiated with Team Marketing, UEFA’s long-standing partner for club competition rights sales. That era is coming to an end. From the next cycle onward, commercial rights to UEFA’s club competitions are being handled by Relevent Football Partners, a subsidiary of US-based agency Relevent Sports, which took over the role in 2024. This makes the 2027–31 cycle the first fully sold under Relevent’s stewardship.
For Albania and Kosovo, UEFA club football remains largely a story of qualification rounds and early-stage competition. Clubs from both countries mostly feature in the preliminary and qualifying phases of the Europa League and Conference League, with Champions League group-stage appearances still the Holy Grail.
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