Published on
January 9, 2026
Greece has once again captured the hearts of US travelers, securing the title of Best Tourism Destination for the fifth consecutive year at the 2025 Global Traveler GT Tested Reader Survey. This impressive achievement highlights Greece’s ongoing appeal, driven by its rich cultural heritage, breathtaking landscapes, and diverse travel experiences. From its ancient ruins and vibrant cities to its picturesque islands and world-class hospitality, Greece continues to offer a perfect blend of history, nature, and modern luxury, making it the top choice for travelers seeking a memorable and immersive getaway. The country’s unwavering popularity reflects its ability to adapt to evolving travel trends and provide authentic, sustainable experiences that resonate with US visitors year after year.
The GT Tested Reader Survey Awards, which have been an industry benchmark for over two decades, are based entirely on reader votes. This ensures that the winners truly represent the preferences and experiences of travelers, giving the awards significant credibility in the global travel community. The 2025 edition of the survey marked its 22nd year and included over ninety categories, ranging from destinations and airlines to hotels, airports, tourism services, and financial products. Voting for these awards took place between December 12, 2024, and August 31, 2025, with input gathered from subscribers and readers of Global Traveler’s print and digital editions.
In the Best Tourism Destination category, Greece triumphed once again, reinforcing its position as a preferred holiday choice for Americans. Ireland took the second spot, while Spain followed in third place. This consistent performance by Greece over five years is a testament to the country’s unparalleled charm, vibrant culture, and world-renowned tourist offerings, all of which resonate strongly with US visitors.
The award ceremony took place in Miami on December 17, 2025, where Greece was not only honored as the Best Tourism Destination of the Year but also received the distinction of Best Tourism Destination for the Fifth Consecutive Year. This ongoing recognition further underscores Greece’s ability to maintain a strong presence in the global tourism market despite changing travel trends and global uncertainties.
One of the key reasons for Greece’s enduring popularity among US travelers is its rich cultural heritage, which is a major draw for visitors. The country is home to iconic historical landmarks such as the Acropolis, the Temple of Zeus, and the ruins of Delphi. These timeless attractions allow travelers to step back in history, offering immersive experiences in ancient Greek civilization. Beyond its historical sites, Greece’s stunning landscapes—ranging from the rugged mountains of Crete to the picturesque beaches of the Cyclades—serve as a magnet for nature lovers and adventure seekers alike.
Furthermore, Greece’s diverse travel experiences cater to a wide range of interests. For those looking for a relaxing beach vacation, the country’s islands, such as Mykonos, Santorini, and Zakynthos, offer world-class resorts, crystal-clear waters, and a laid-back Mediterranean lifestyle. On the other hand, travelers seeking more dynamic cultural experiences can explore the vibrant urban culture of Athens or indulge in the local cuisine, which is recognized worldwide for its fresh ingredients and delicious flavors.
Greece’s appeal also lies in its year-round tourism offerings. The summer months see the country’s beaches and resorts bustling with activity, while the off-season months of spring and autumn present a more peaceful and serene atmosphere, ideal for exploring its many ancient ruins and picturesque villages. Additionally, Greece’s favorable climate allows for outdoor activities like hiking, sailing, and wine tasting to be enjoyed year-round, making it a versatile destination for all types of travelers.
The recognition from the GT Tested Reader Survey Awards also speaks to the country’s successful efforts in promoting its tourism industry, particularly through the Greek National Tourism Organization (GNTO). The organization has played a pivotal role in enhancing the visibility of Greece as a tourism destination in key markets like North America. By participating in international travel trade events, strengthening partnerships with travel agencies, and creating targeted marketing campaigns, the GNTO has made it easier for travelers to discover Greece’s hidden gems and cultural riches.
Moreover, Greece’s ability to adapt and evolve with changing travel preferences has also contributed to its sustained success. The rise of sustainable and responsible travel has prompted Greece to focus on eco-tourism initiatives, which resonate well with modern travelers who are more conscious of their environmental impact. With increasing demand for authentic experiences, Greece has capitalized on its local traditions, organic produce, and eco-friendly accommodations to provide a more sustainable and meaningful vacation experience.
The GT Tested Reader Survey Awards 2025 serve as a reminder of Greece’s continued appeal, not just as a vacation destination but as a cultural hub that offers something for everyone. From its awe-inspiring archaeological sites to its natural beauty and diverse experiences, Greece remains an undisputed favorite for US travelers. With its recent achievement of being named the Best Tourism Destination for the fifth consecutive year, Greece proves once again that it is an exceptional destination that keeps travelers coming back for more.
