![Jeong Cheol-dong, President and CEO of LG Display. [LG Display]](https://www.byteseu.com/wp-content/uploads/2026/01/news-p.v1.20260112.6023a9e520b14d54877ea102ebadcd28_P1.png)
사진 확대 Jeong Cheol-dong, President and CEO of LG Display. [LG Display]
“Our goal is not simply to return to the black, but to build the resilience to remain unshaken in any market environment.”
Jeong Cheol-dong, President and CEO of LG Display, has set “a sustainable profit structure” and “overwhelming technological leadership” as the next tasks following the company’s achievement of a full-year turnaround. His ambition is to build the strength to withstand any external environment by combining unrivaled technology with cost competitiveness, rather than relying on favorable market conditions for profits.
On the 7th (local time) in Las Vegas, where CES 2026 (Consumer Electronics Show 2026) is being held, Jeong held a press conference and unveiled his key management themes for 2026 and the company’s future strategy.
Jeong described the current industry landscape as “an era of unpredictability.” He said, “The business cycle is changing so quickly that it is difficult to make hasty forecasts,” and emphasized, “What matters is not predicting market conditions, but building our own competitiveness so that we remain steady despite external changes.”
To this end, Jeong has put forward two core keywords: “No. 1 technology” and “AI Transformation (AX).”
“We must give customers compelling reasons to choose LG Display,” he said. “We will concentrate our capabilities on core technologies that can firmly establish high entry barriers and reshape ourselves into a technology-centered company.”
He also presented a new perspective on cost reduction. Rather than simply using cheaper materials, he aims to achieve “cost innovation through technology.” As concrete approaches, he pointed to AX and Virtual Design (VD).
“We are rapidly accelerating innovation by actively applying our in-house developed AI and VD to design and production processes,” Jeong explained. “Replacing thousands of physical tests with virtual simulations to dramatically cut development costs and time is what creates real cost competitiveness.”
In fact, by introducing AI into its OLED production system, LG Display is achieving annual cost savings of more than 200 billion won.
At this year’s CES 2026, LG Display drew attention by unveiling OLED for humanoid robots for the first time.
“The display specifications required for humanoid robots are similar to those for automotive displays,” Jeong said. “Leveraging our highly reliable plastic OLED (P-OLED) technology, which is well suited for curved form factors, we intend to take the lead in the robot market.”
Regarding the intensifying pursuit by Chinese companies, he noted, “Chinese companies are fiercely competing to gain an edge in OLED by dramatically improving both picture quality and cost in LCD,” and added, “We will defend the high-end market with OLED, while at the same time adopting a two-track strategy that offers customers a broader range of choices through products with strong price competitiveness, such as SE model lines.”
Finally, Jeong cited “people” as the core of his management philosophy. “It is ultimately people who deliver results, and it is crucial that leaders understand people,” he stressed.
He added, “Our goal this year is to create a better business environment than last year. Without being fixated on short-term profits, we will build both differentiated technological capabilities and cost competitiveness to establish a profit structure that is sustainable over the long term.”
[Las Vegas = Ahn Seo-jin, MaeKyung AX]
This article has been translated by GripLabs Mingo AI.