Published on
January 12, 2026
Air Serbia, the national carrier of Serbia, marked an extraordinary milestone in 2025 with record-breaking operational and commercial results. The airline’s exceptional performance saw it exceed passenger numbers from previous years, reaching an all-time high with over 4.57 million passengers transported by the end of December. This marked a significant achievement, surpassing the record set by the former JAT Airways in 1987. The year was a testament to Air Serbia’s strategic expansion, network growth, and commitment to offering high-quality service to its passengers.
Strong Operational Growth
In 2025, Air Serbia operated a total of 48,925 flights, an increase of 4% compared to the previous year. This operational growth was supported by the airline’s expanded destination network and improved operational indicators. The average load factor on scheduled services also saw an increase of 2.5%, reaching 78%. These figures underscore the airline’s success in offering flights that meet the demands of business, tourism, and leisure travelers alike.
The airline’s fleet, which comprised 29 aircraft, was deployed across 103 routes, connecting Serbia to 34 countries across four continents. This included 90 scheduled services and 13 charter services, making Air Serbia a key player in connecting Europe, Asia, and North America. Additionally, the airline launched ticket sales for six new routes, reinforcing its network development and addressing passenger demand for more international connections.
Expanding International Connections
A standout achievement for Air Serbia in 2025 was the expansion of its international network. The airline’s growth was particularly noticeable in its increasing services to destinations in Europe and Asia. Air Serbia continued to strengthen its position as a vital connector between Eastern Europe and global markets. Notably, the airline’s direct flights to Shanghai, which were inaugurated in January 2025, played a critical role in this expansion.
The Belgrade–Shanghai route quickly became a significant part of the airline’s network. During its first year of operation, nearly 50,000 passengers traveled on this direct flight, demonstrating the demand for faster, more efficient connections between Serbia and China. The successful operation of this route reflects not only the strategic importance of Serbia’s international relationships but also the airline’s capacity to meet market needs with increased efficiency.
The introduction of direct flights between Belgrade and Shanghai aimed to boost bilateral relations between Serbia and China, fostering business cooperation and enhancing cultural exchanges. This route forms part of Air Serbia’s ongoing strategy to develop stronger ties with major global hubs while simultaneously addressing the rising demand for travel between Europe and Asia.
Recognitions and Achievements
Air Serbia’s success in 2025 was also recognized internationally. At the prestigious World Airline Awards, organized by Skytrax, the airline ranked among the top three regional airlines in Europe. This achievement marks a significant leap for Air Serbia, highlighting its continuous focus on improving passenger service, efficiency, and operational excellence. Furthermore, Air Serbia was placed within the top 100 airlines globally, underscoring its growing reputation as a competitive player in the global aviation industry.
In addition to this recognition, Air Serbia was named the best airline in Eastern Europe by Global Traveler magazine. This accolade reflects the airline’s commitment to delivering superior service and its ability to exceed passenger expectations across multiple routes. The recognition is a clear testament to Air Serbia’s unwavering dedication to quality and passenger satisfaction.
Employee Growth and Development
Human resources development played a crucial role in Air Serbia’s success in 2025. The airline employed 253 new colleagues during the year, with 139 men and 114 women joining the workforce. In addition to new hires, 184 internal promotions were recorded, with 119 promotions taking place outside of operational transportation roles. Notably, women accounted for 73 of these internal promotions, reflecting Air Serbia’s ongoing commitment to fostering a diverse and inclusive work environment.
By prioritizing workforce development, Air Serbia ensured that its team was well-equipped to handle the increasing demand for services and the complexities of operating an expanding international network. The airline’s emphasis on internal promotions also highlights its commitment to nurturing talent within the company and providing growth opportunities for its employees.
Celebrating the Belgrade-Shanghai Route Anniversary
Air Serbia’s direct flights between Belgrade and Shanghai were a milestone for the airline, symbolizing both a strategic move to strengthen connections between Serbia and China and a response to growing market demand. The inaugural flight, which took place on January 11, 2025, was celebrated as a key development in the airline’s long-term strategy to expand its Asian network. Over the course of the first year, the success of the route was evidenced by the nearly 50,000 passengers who traveled between the two cities, cementing the Belgrade-Shanghai service as a vital link for both business and leisure travel.
In addition to the Shanghai route, Air Serbia introduced flights to Guangzhou in September 2024, further expanding its reach in China. These routes are part of the airline’s broader strategy to enhance connectivity between Europe and Asia, providing travelers with greater options for direct flights to major Chinese cities.
Looking Forward: Air Serbia’s Strategic Vision
As Air Serbia continues to grow, the airline remains focused on its long-term vision of becoming a leader in both regional and international aviation. With a focus on expanding its network, improving operational efficiency, and enhancing customer experience, the airline is poised for even greater achievements in the coming years. The success of its 2025 performance sets a strong foundation for the airline’s future, particularly as it expands its presence in Asia and strengthens its connections to key global hubs.
Looking ahead to 2026 and beyond, Air Serbia will continue to develop its fleet, adding new routes and enhancing existing services. The airline’s commitment to innovation and sustainability will be crucial as it navigates the evolving landscape of global aviation, ensuring it remains competitive while meeting the growing demands of travelers around the world.
Conclusion: Air Serbia’s Bright Future
The record-breaking performance of Air Serbia in 2025 reflects the airline’s resilience, strategic vision, and commitment to excellence. With its expanding network, rising passenger numbers, and industry recognitions, Air Serbia has firmly established itself as a leading carrier in Eastern Europe and beyond. The airline’s success in connecting Serbia to major international hubs, including Shanghai and Guangzhou, underscores its role in fostering global partnerships and facilitating greater business and cultural exchanges.
As the airline continues to evolve, its focus on operational excellence, sustainability, and customer satisfaction will ensure its continued growth and success in the years to come. Air Serbia’s achievements in 2025 lay the groundwork for an exciting future, as it strengthens its position as a global player in the aviation industry.
