Decline of once-thriving sector driven by mix of cost pressures and changing consumer tastes, social habits.

https://www.cbc.ca/news/canada/calgary/craft-beer-party-canada-sales-flat-breweries-close-9.7044246

46 Comments

  1. Prob in the past year I’ve just given up trying craft beers that are lazy. Making a skunky IPA isn’t gourmet. It’s sour garbage. 

    I’ve found making cocktails more enjoyable. And there are a few good smaller breweries that still make good stuff. 

  2. avoidant_fatigue on

    There’s so much choice now (including canabis). It’s just coming full circle after the pandemic rationalization.

  3. OneMoreTime998 on

    Let’s be honest – the vast majority are hot garbage anyhow. I know taste is subjective but so many jumped into the industry with little to no experience or knowledge because it was a cool industry to be in and sounded like fun.

  4. __Nels__Oleson__ on

    I’m still buying from the tried and true 2-3 craft breweries that I was buying from ten years ago. All the ones that have popped up since with their “kooky” names for their ipa are on the way out.

  5. Acceptable_Visit_115 on

    I’m having a craft beer fatigue. It’s all crappy IPAs. Going back to drinking Moosehead and whatnot lol

  6. TongsOfDestiny on

    The .com bubble of craft beers; the breweries with inferior products and business practices will go under, while a few good brands will benefit greatly from the reduction in competition

  7. Cost is pushing millennials to prioritize spending, while Gen Z simply does not drink as much as prior generations.

  8. Maybe they’ll learn nobody wants an IPA that tastes like steeped orange peel and socks (looking at you Flying Monkeys). There’s a few good brands making lagers and dark ales and stouts that I go for, but it’s far a few between.

  9. I wonder why.

    “Hey, have you tried our new beer/cider infused with jasmine from Peru?”

  10. Since I moved from Ontario to Quebec I’ve given up on them entirely. Surprisingly, craft beers are more expensive then in ontario (at least at my local saq). I used to go to real Canadian superstore and get a few for 3-4$ a can but here I’m looking at 5$+ for the cheapest ones and I just can’t justify it. Some are 6, 6, or even 8$ a can. Might as well go to the bar and get a draught.

  11. My issue is just cost. For my local area most beers are usually around $4-5. Adds up fast.

  12. jennyfromtheeblock on

    @LCBO everything on the shelf is a 2nd rate IPA or sour. Just try finding an ESB, Red ale, or brown ale. You may find a single brand if you’re lucky.

    On the QC side, loads of selection and good quality, but SINGLE cans are $4.50 – $6.50 a pop. I buy one here and there for fun but that joke of a price takes the piss right out of it. I don’t appreciate getting hosed so I’ll stick to wine or liquor.

  13. 1/3 are failed IPA, 1/3 taste exactly like a commercial beer at twice the price, 1/3 are genuinely good beers, hopefully it’s that 1/3 that survive.

  14. Craft should mean so much more than just IPA’s.

    Head over to Europe, you’ll get craft companies making stouts, triples, ambers, blondes, krieks……

    Anytime I head to a brewery (and I do like a good IPA mind you) it’s 5 of the worst IPA’s with no hop cohesion whatsoever brewed with the same grain profile as their 6th choice on the menu, a sad pilsner.
    If you’re lucky, they may have a stout that they slapped together and called it good enough.

    Just using exotic hops or malts does not mean you have good beer. I’m an avid brewer, the difference you can make by swapping yeast strains or changing boil temp is huge too but always overlooked for more drastic changes. Instead we decide to throw 3 hop strains in a stew, push to 80IBU and tell our consumers “they just don’t get IPA’s”

    Can’t say im too surprised.

    Oh, and don’t even get me started on pricing.

  15. When craft beers are priced as premium brands is when people clue in to stop buying this garage

  16. mafternoonshyamalan on

    This was inevitable. It’s the business cycle. Some will be bought by larger corporations, some will scale up because they have the profit, some will go bust cause they’re a couple of hipsters who want to capture a small section of the population

  17. Lower_Cantaloupe1970 on

    I’ll speak for myself, the older I get the less I want “milkshake peanut butter triple IPA’s. I just want to have a Peroni.

  18. Nearby-Poetry-5060 on

    Beer prices kept going up per drink and cannabis kept getting cheaper. Now drinking is a luxury for fewer occasions. 

  19. Wooden-Election1978 on

    How about the cost? I’m definitely not drinking as much these days due to everything being more expensive and just not having time or money in the budget. BUT if I do want to drink I’m not going to spend 5 dollars on a single can of beer, I’ll just go with one of the regulars like Sleeman’s or Moosehead.

  20. Aussie here.

    First trip to Canada and through the Kootenays about 5 years ago, it seemed like every little town had their own craft breweries. They were everywhere.

  21. Itwasuntilitwasnt on

    Saw this coming in my town. Geesh u can’t have 100 breweries serving expensive beer. Something has to give.

  22. 5 bucks a beer is way too much especially when the market is this oversaturated. Also, stop only making IPAs and Sours.

    I love me a good beer but I find myself only buying a couple to start the night then just drinking something cheap like Busch for the rest of the night.

  23. I have one basic metric for a craft brewery: make one good classic lager a Pilsner (5% ABV, 25–30 IBU, crisp, clean, easy to drink) and I will try all the other beers they make. If a brewery can’t make a good lager, it can’t make good beer.

  24. BobbyBoogarBreath on

    I don’t mind paying extra for a quality local product, but there were a fair few that weren’t up to that bar. I understand there is an economy of scale with small breweries, but it seemed like some tried to cash in on a fad with mediocre product at a premium price.

    Of the local breweries that have failed recently, I only really miss one, and that was partially because the brew pub had a fun trivia night.

    This is probably just me, but I found that once I had a taste for good local drinks, I still spent about the same total amount to buy fewer, higher quality drinks, which lead to me drinking less, and that lead to it being less of a habit.

  25. SpaceEdgesBestfriend on

    Something I discovered after I got sober.. I don’t miss it. Actually, the majority of things are better. Went to a concert Friday.. drove myself, didn’t spend any money and then came home and had a good nights rest, remembered the entire show the next morning. Before I’d be wasted, paying ubers , showing up late, having to piss 3 times, miss parts of the show, waste money on over priced beer, stand in ridiculous lines, maybe (probably) make an ass out of myself in some way, come home and try to keep the party going, wake up hungover and full of regret.

    So if Gen Z are truly drinking less, I think that’s fucking great.

  26. Illustrious-Divide95 on

    This is true in the US and UK too, it’s a global issue.

    We have way too many breweries vying for shelf/tap space for the last decade, getting more and more competitive every year. Drinkers also started to only want what was new all the time so breweries had to keep innovating and designing new recipes and labels to go with it and then had to keep selling new product into stores and bars.

    Link that with cost of living and newer drinkers drinking less, something has to give. It’s unsustainable. It’s sad to see some breweries disappear but it was inevitable.

  27. Probably has something to do with the fact that everyone and their dog started breweries and saturated the market (not to mention, shit’s expensive!)

  28. Weird – seems like nobody wants to pay $18 for a glass of liquid thats been strained through an old sock?

  29. Because none of them know how to make a decent lager. It’s all IPAs that taste horrible. For every one that tastes good there’s 6 that are terrible. Plus they’re very acidic so you can’t really have more than one at a time. 

  30. Good. Sour beer and IPA can get fucked. Disgusting beers. Give me more shelf space for quality products not swill

  31. hostilealienlifeform on

    Im gonna assume because most of it is expensive and tastes like shit tier homebrew