Poor soundproofing is the biggest irritation for Swedish travellers staying at hotels abroad, according to a new survey commissioned by TUI.
The survey, conducted by Kantar Media, shows that 39 percent of respondents are most bothered by noisy hotel rooms. Uncomfortable beds and pillows follow at 36 percent, while 33 percent cite loud or disruptive guests as their main frustration.
Tourists reserving sunbeds — a recurring topic in social media debates — rank further down the list, mentioned by around a quarter of respondents.
Service also plays a key role. Almost three in ten Swedes say inattentive or rude hotel staff negatively affect their stay, placing service ahead of issues such as nearby construction work.
TUI notes that destinations such as Thailand remain among the most popular for Nordic travellers, making expectations around sleep quality and service particularly relevant for hotels catering to Scandinavian guests.
The survey was carried out online in September 2025 among 1,071 respondents aged 18–79.
Source: Mynewsdesk