Published on
January 21, 2026
Spain Joins Italy, And Croatia in accelerating travel boom to the US as United Airlines launches new direct flights to Split, Rome, Compostela, Glasgow, and more starting this summer, as the airline expands its European network to cater to a growing demand for unique travel experiences. These new routes connect U.S. travelers to lesser-known but increasingly popular destinations, offering an alternative to traditional European hotspots. From the historic sites of Split and Santiago de Compostela to the vibrant culture of Glasgow and the stunning landscapes of Reykjavik, United Airlines is making it easier for travelers to explore these emerging gems. This strategic move reflects the evolving preferences of modern travelers seeking authenticity, cultural immersion, and quieter alternatives to crowded tourist destinations.
In 2026, United Airlines is leading the charge to redefine summer travel to Europe, unveiling new direct routes to some of the continent’s most dynamic destinations. With an emphasis on connecting American travelers to emerging gems beyond traditional tourist hubs, these new flights reflect the growing desire for unique and authentic travel experiences. From Croatia’s Dalmatian Coast to Italy’s stunning Puglia region, and beyond to Spain and Scotland, the airline is positioning these destinations as the next hotspots for beach lovers, history buffs, and those seeking something off the beaten path.
Let’s dive into the exciting new routes United Airlines is launching, one country at a time, and discover why these destinations are poised to become the future stars of European travel.
Croatia: Split Becomes the New Beach Destination for US Travelers
Starting April 30, 2026, United Airlines will launch its first-ever direct flights from Newark Liberty International Airport (EWR) to Split, Croatia, making it easier than ever for Americans to visit this stunning coastal city on the Dalmatian Coast. Split has quickly grown in popularity in recent years, offering a mix of ancient Roman history and modern Mediterranean vibes. Known for its UNESCO World Heritage site, the Diocletian’s Palace, and proximity to some of Croatia’s most beautiful islands, Split offers a fresh alternative to more crowded beach destinations.
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United’s direct flights to Split will run three times a week and are expected to be highly popular during the summer months, offering a perfect launch for travelers looking for sun, sand, and rich cultural experiences. The city’s historic charm, combined with its stunning beaches and vibrant nightlife, makes it a prime candidate for those seeking an authentic yet accessible European destination. Split also serves as a gateway to Croatia’s nearby islands, such as Hvar and Brač, ideal for day trips or extended stays.
In addition to the beach appeal, visitors can explore nearby landmarks like Krka National Park, known for its waterfalls, and Trogir, a historic city just a short drive away. This flight marks a milestone in U.S.-Croatia travel, offering a more streamlined travel experience for American tourists eager to explore a city that’s already making waves in European tourism.
Italy: Bari – The Underrated Italian Jewel Now Within Reach
Italy has long been a favorite destination for U.S. travelers, but now United Airlines is introducing a direct flight from Newark to Bari, set to begin May 1, 2026. Bari, located in the Puglia region of southern Italy, has been steadily gaining recognition for its charming old town, authentic Italian experiences, and proximity to other historic cities like Polignano a Mare and Matera.
While cities like Rome, Florence, and Venice have long dominated the Italian tourism scene, Bari offers something different: a less-commercialized, more intimate experience. Travelers can stroll through Bari Vecchia, the medieval heart of the city, where narrow streets and ancient buildings beckon visitors to explore. Additionally, Bari’s strategic location makes it a great starting point for exploring other towns in Puglia, like Alberobello, with its iconic Trulli houses, and Ostuni, known as the “White City” for its whitewashed buildings.
United’s new four times a week service to Bari will offer U.S. travelers a chance to experience a more authentic Italian lifestyle without the crowds, making it a perfect choice for those looking to uncover hidden gems in Italy. Bari’s culinary scene is also a standout, with fresh seafood, local wines, and traditional Italian cuisine, making it a food lover’s paradise. Bari is not just a gateway to southern Italy, but a destination that promises an unforgettable experience.
Spain: Santiago de Compostela – Beyond the Pilgrimage to a Rich Cultural Experience
For travelers looking to add a unique cultural twist to their European adventures, Santiago de Compostela in Spain is the place to be. United Airlines will begin offering direct flights from Newark to Santiago de Compostela on May 27, 2026, running three times a week during the summer months. Known for being the final stop on the historic Camino de Santiago pilgrimage, this city holds deep spiritual significance, but it has much more to offer beyond the pilgrimage route.
Santiago’s Old Town is a UNESCO World Heritage site, filled with medieval architecture, charming plazas, and vibrant street life. It’s also renowned for its Galician cuisine, with seafood, particularly octopus, playing a starring role in the region’s culinary offerings. The city’s laid-back vibe makes it a perfect place for those wanting to explore Spain’s rich history while avoiding the bustling crowds of Madrid or Barcelona.
While Santiago de Compostela is famous for its spiritual significance, the city is increasingly being recognized as a cultural hub, with festivals, concerts, and local art exhibitions taking place throughout the year. This new direct flight will make it easier than ever for U.S. travelers to reach one of Spain’s most culturally rich cities, offering a blend of history, architecture, and vibrant local traditions.
Scotland: Glasgow – A Rising Star in European City Breaks
As travelers look beyond Edinburgh to discover more of Scotland’s unique charm, Glasgow has emerged as the next must-visit city. United Airlines will begin offering daily flights from Newark to Glasgow starting May 8, 2026, making it easier for American travelers to visit this culturally rich city that is often overshadowed by its more famous sibling, Edinburgh.
Glasgow is a city that is alive with arts, culture, and history, boasting numerous museums, galleries, and theaters. Notable sites like Glasgow Green, the Kelvingrove Art Gallery, and the Glasgow Cathedral highlight the city’s deep history, while its bustling shopping districts and nightlife attract a younger crowd. In addition to its urban offerings, Glasgow serves as a gateway to Scotland’s natural beauty, with places like Loch Lomond and the Isle of Arran just a short drive away.
With Glasgow’s rise in popularity, it’s no surprise that it was recently named one of the top trending destinations for 2026 by TripAdvisor. United’s new daily flights will connect American tourists to a city that combines affordability, culture, and proximity to nature.
Iceland: Reykjavik – A Year-Round Gateway to the Land of Fire and Ice
Finally, Reykjavik, Iceland, is set to receive year-round service from Washington Dulles to Reykjavik starting May 21, 2026. Iceland has become an increasingly popular destination for U.S. travelers, thanks to its otherworldly landscapes, geothermal hot springs, and midnight sun in the summer months.
United’s new daily flights will offer American travelers the opportunity to explore Iceland’s stunning landscapes, including the Blue Lagoon, Golden Circle, and Black Sand Beaches. Reykjavik is also home to a vibrant arts scene, with galleries, live music, and festivals happening throughout the year. Whether you’re looking to hike, relax in a geothermal spa, or explore the city’s rich culture, Reykjavik is a bucket-list destination that promises an unforgettable experience.
This new direct route from D.C. will make Iceland’s incredible landscapes and cultural experiences even more accessible to American tourists, making it one of the most exciting additions to United’s network in 2026.
The Future of Travel: More Direct Flights to Europe’s Hidden Gems
United Airlines is expanding its European network with new flights to destinations that are often overlooked in favor of more traditional tourist hotspots. Split, Bari, Santiago de Compostela, Glasgow, and Reykjavik represent the future of travel — a future where travelers seek out authentic, off-the-beaten-path experiences. By offering direct flights to these emerging destinations, United is meeting the demand for smaller, more unique cities that offer the perfect balance of culture, history, and natural beauty.
As travelers increasingly seek to explore second cities and hidden gems, United’s new flights provide unparalleled access to some of Europe’s most exciting and rapidly growing destinations. Whether you’re looking to relax on a Croatian beach, explore Italian history, walk the Camino de Santiago, or enjoy Scotland’s natural wonders, United Airlines has made it easier than ever to reach these incredible spots.
Spain Joins Italy, And Croatia in accelerating travel boom to the US as United Airlines launches new direct flights to Split, Rome, Compostela, Glasgow, and more starting this summer to meet the growing demand for unique European destinations. These new routes offer travelers direct access to emerging cities that blend culture, history, and natural beauty, providing an alternative to crowded tourist hotspots.
These new routes offer travelers the chance to escape the crowds and discover a side of Europe that is often missed by the typical tourist, making them a must-consider for anyone planning their next adventure.
