Global Agency announced that the Turkish drama “My Mother’s Tale” is achieving exceptional ratings success on Sitel, one of North Macedonia’s leading broadcasters, where it has rapidly become one of the strongest performers in its time slot. Since its premiere, the series has delivered consistent double-digit AMR results and demonstrated remarkable audience loyalty week after week.
Official audience data confirms that “My Mother’s Tale” registered an average AMR of 14.11% and a notable 31.29% average share, meaning nearly one in three viewers tuned in during its broadcast. On multiple occasions, the series surpassed a 35% share, placing it among the most-watched programs of the day.
Throughout December 2025 and January 2026, the drama maintained stable and competitive ratings, reinforcing both its prime-time strength and its ability to perform in a highly competitive national market. This success in North Macedonia further highlights the global reach of Turkish scripted content and reaffirms “My Mother’s Tale” as a deeply resonant and emotionally compelling drama for international audiences.
“My Mother’s Tale” follows the powerful journey of Zuhal, a woman fighting to rebuild her life and raise her three sons after betrayal, tragedy, and long-buried secrets come to light. Her husband’s rise in business is followed by a devastating collapse caused by reckless financial decisions, triggering the family’s downfall and forcing Zuhal to confront hardship head-on. Once a minister’s secretary, she is compelled to run a bread shop to keep her family afloat. As she struggles with her sons’ anger and feelings of abandonment, Zuhal must summon extraordinary resilience to overcome the pain of the past and forge a new path forward.
The series’ strong performance in North Macedonia underscores its universal themes of endurance, motherhood, and redemption—elements that continue to drive the global demand for Turkish drama.