Hopefully they still have enough in their budget to continue paying the VP that claimed NFTs in games was the future, or the CEOs son that was appointed head of a major subsidiary with zero relevant experience.
UniuM on
I hope small fish like me and some of my friends boycotting them over the shit they’ve tried to pull of in recente years, contributed to this.
Mr_Sagoo on
It’s a shame because they obviously had some serious talent there. Wildlands and breakpoint are two of me favourite games ever.
Gilbert38 on
I genuinely hope they collapse, and fade into history! Awful company.
LancerBro on
It’s not plummeting much if it’s already in the toilet
PeksyTiger on
You know what? I’m getting comfortable not owning any ubisoft games.
Daimakku1 on
The reckoning of the video game industry seems to be here. Everyone is doing terrible right now.
Will they learn or will they continue to kill their games by focusing on live service microtransaction slop?
Negative-You4043 on
Ubisoft is utter trash now, they have been for at least a decade
Shiftymennoknight on
All my homies hate ubisoft
KupoCheer on
I keep seeing their stock plummeting but how much lower can it plummet when it’s already down to a number that would be close to being delisted if it were on an American exchange.
AggressorBLUE on
Honestly Im just shocked to see investors reacting in a healthy, logical way to this. These days headlines almost always read “company lays off massive chunk of workforce, stocks surge”.
I guess its the cancelation of future product that made the market bearish, but even then, thats often framed as cleaving off dead-wood, which can surge stock as well.
It’s just refreshing to see the sanity of “you can’t cut your way into (long term) profitability” prevailing here, over pump-and-dump hype.
Birdinhandandbush on
Why would a game company constantly punch itself in the face while not listening to what the fans want. I’m always amazed by Ubisoft.
DGMW I enjoy assassin’s creed games , mostly, and still play the division and Wildlands
Morlu on
Division 3 is their only hope right now.
RocketCow on
I actually knew someone who worked at their customer support. Basically they could see in the backend a list of known bugs for their games, all with the text “will not fix” and whenever someone reached out to them about the bug they would see that and tell the people “thank you for the feedback we will let the devs know” even though knowing it wouldn’t be fixed.
Nonamanadus on
Greed takes precedence over craftsmanship.
Nothing wrong with making a profit but when you get greedy and start nickle & dime everything suffers and you deserve to lose business.
People are the biggest asset to a company.
askyidroppedthesoap on
They can’t close fast enough… them and EA both are guilty of repetitively releasing cash grabbing apps that happens to be video game shaped.
Lifesfunny123 on
Haven’t bought a UbiSoft or EA game in a very long time. Big studios are dead to me. They’re only going to get worse with hedge funds buying and running them.
piperonyl on
Five years ago ubisoft shares were worth $20 a share
Now they are worth $1.30 a share
Also, Anno: Pax Romana was a disgrace
chuystewy_V2 on
Ubisoft makes it so easy to boycott, their games have been trash for years.
WeirdSysAdmin on
Almost under $1bn EV. A billionaire will buy them with pocket change soon enough.
Slow_Application_966 on
Id imagine we all have a PC, Ps5, Xbox or switch.
There are so many games that are on my backlog even on ps4. Times are tough, so instead of buying new games im waiting.
Still waiting on 2024 games to go down in price. Black myth and that warhammer game ill wait until fully updated amd priced low.
Borderlands 4, ill wait for the inevitable infinity grand deluxe edition lol priced at $29.99
Ill wait. Catch up on reading some books and other non expensive hobbies.
maracay1999 on
Which 6 games are canceled? Is Hex (the central Europe witch one) canceled?
Dany_B_ on
Please Ubisoft, go bankrupt and stop making shit games and good games worse.
SensitiveExtremity on
Why is it that the people being “laid off” are the people making games and never the “stupid executives making stupid decisions”? But I guess I already answered my own question there.
BambiLeila on
The article doesn’t list what games are cancelled or what studios are in trouble other than the geographic location.
Wtf?
mynameistrihexa666 on
Ubisoft the Prince of Persia makers were cool, Ubisoft the fake samurai makers are not
wlfrdlln on
Good. Plenty of talent in this company, wasted on slop. I hope they all branch off and start making games that they can be proud of and don’t compromise integrity, even if it doesn’t sell a couple million copies.
Im_Ashe_Man on
Ubisoft just needs to go away already. They still make a handful of decent games, but they are so few and far between that someone else can pick up the pieces.
Fernandop00 on
I quit buying Ubisoft when an account was required to play
bone_burrito on
Ubisoft is pure garbage they should just sell off the rights to assassins creed and get out of the business altogether
Famous_Track_4356 on
Let me guess, Microsoft will buy them for a huge discount
Hautamaki on
If I was the gambling type I’d have shorted this company 6 mos – a year ago based on what I was reading about their management practices
Deep-Minimum7837 on
That’s what happens when you sell your *entire publishing studio* to private equity. Ubisoft and EA both deserve to burn to the ground.
34 Comments
I’m gonna never buy another Ubisoft game if they axed the black flag remake.
They’re closing their Halifax studio [within a month of them unionising](https://www.gamedeveloper.com/business/ubisoft-halifax-workers-form-a-union)? Must be a coincidence I’m sure.
Hopefully they still have enough in their budget to continue paying the VP that claimed NFTs in games was the future, or the CEOs son that was appointed head of a major subsidiary with zero relevant experience.
I hope small fish like me and some of my friends boycotting them over the shit they’ve tried to pull of in recente years, contributed to this.
It’s a shame because they obviously had some serious talent there. Wildlands and breakpoint are two of me favourite games ever.
I genuinely hope they collapse, and fade into history! Awful company.
It’s not plummeting much if it’s already in the toilet
You know what? I’m getting comfortable not owning any ubisoft games.
The reckoning of the video game industry seems to be here. Everyone is doing terrible right now.
Will they learn or will they continue to kill their games by focusing on live service microtransaction slop?
Ubisoft is utter trash now, they have been for at least a decade
All my homies hate ubisoft
I keep seeing their stock plummeting but how much lower can it plummet when it’s already down to a number that would be close to being delisted if it were on an American exchange.
Honestly Im just shocked to see investors reacting in a healthy, logical way to this. These days headlines almost always read “company lays off massive chunk of workforce, stocks surge”.
I guess its the cancelation of future product that made the market bearish, but even then, thats often framed as cleaving off dead-wood, which can surge stock as well.
It’s just refreshing to see the sanity of “you can’t cut your way into (long term) profitability” prevailing here, over pump-and-dump hype.
Why would a game company constantly punch itself in the face while not listening to what the fans want. I’m always amazed by Ubisoft.
DGMW I enjoy assassin’s creed games , mostly, and still play the division and Wildlands
Division 3 is their only hope right now.
I actually knew someone who worked at their customer support. Basically they could see in the backend a list of known bugs for their games, all with the text “will not fix” and whenever someone reached out to them about the bug they would see that and tell the people “thank you for the feedback we will let the devs know” even though knowing it wouldn’t be fixed.
Greed takes precedence over craftsmanship.
Nothing wrong with making a profit but when you get greedy and start nickle & dime everything suffers and you deserve to lose business.
People are the biggest asset to a company.
They can’t close fast enough… them and EA both are guilty of repetitively releasing cash grabbing apps that happens to be video game shaped.
Haven’t bought a UbiSoft or EA game in a very long time. Big studios are dead to me. They’re only going to get worse with hedge funds buying and running them.
Five years ago ubisoft shares were worth $20 a share
Now they are worth $1.30 a share
Also, Anno: Pax Romana was a disgrace
Ubisoft makes it so easy to boycott, their games have been trash for years.
Almost under $1bn EV. A billionaire will buy them with pocket change soon enough.
Id imagine we all have a PC, Ps5, Xbox or switch.
There are so many games that are on my backlog even on ps4. Times are tough, so instead of buying new games im waiting.
Still waiting on 2024 games to go down in price. Black myth and that warhammer game ill wait until fully updated amd priced low.
Borderlands 4, ill wait for the inevitable infinity grand deluxe edition lol priced at $29.99
Ill wait. Catch up on reading some books and other non expensive hobbies.
Which 6 games are canceled? Is Hex (the central Europe witch one) canceled?
Please Ubisoft, go bankrupt and stop making shit games and good games worse.
Why is it that the people being “laid off” are the people making games and never the “stupid executives making stupid decisions”? But I guess I already answered my own question there.
The article doesn’t list what games are cancelled or what studios are in trouble other than the geographic location.
Wtf?
Ubisoft the Prince of Persia makers were cool, Ubisoft the fake samurai makers are not
Good. Plenty of talent in this company, wasted on slop. I hope they all branch off and start making games that they can be proud of and don’t compromise integrity, even if it doesn’t sell a couple million copies.
Ubisoft just needs to go away already. They still make a handful of decent games, but they are so few and far between that someone else can pick up the pieces.
I quit buying Ubisoft when an account was required to play
Ubisoft is pure garbage they should just sell off the rights to assassins creed and get out of the business altogether
Let me guess, Microsoft will buy them for a huge discount
If I was the gambling type I’d have shorted this company 6 mos – a year ago based on what I was reading about their management practices
That’s what happens when you sell your *entire publishing studio* to private equity. Ubisoft and EA both deserve to burn to the ground.