With a breezy, playful style inspired by the Mediterranean spirit of the South of France, APM Monaco has quickly established itself as a leader in jewellery. Offering creativity and style that’s accessible to all, it has expanded its network to more than 400 stores in 26 countries within scarcely more than a decade of its 2012 launch.
For winter, the brand has introduced a delightful collection of frosty additions to its line-up – complemented by a new partnership providing the ideal showcase.
APM Monaco Hiver Ice Hoop Earrings. Photo: Handout
The Hiver collection draws inspiration from the chilliest time of the year, drawing on the unmatched charm of fresh snow and the play of light over such glinting scenes to create irresistible new pieces crafted from silver and zirconia.
The quiet magic of falling snow is conjured by the Flocons de Neige line, the name meaning “flakes of snow”, owing to the pieces’ soft, lightweight elegance. For a more solid impression, there’s the Ice series, characterised by intersecting, labyrinthine lines for a sophisticated statement; while the Heart pieces render the traditional symbol of romance with exquisite sparkle.
APM Monaco Hiver Heart Adjustable Bracelet. Photo: Handout
For an appealing contrast, the Yummy line features a cast of playful bear motifs, each reimagining the signature charm in a different mood.
Glamorous jewellery calls for glamorous events, and few Hong Kong experiences feel as thrilling or as elegant as a night at Happy Valley Racecourse. That excitement reached new heights at a historic collaboration in January with the APM Monaco Race Night – a first for a fashion jewellery brand. APM Monaco took over the racecourse’s Beer Garden, festooning it with decor inspired by the Hiver collection to create a winter wonderland. The brand hosted a reception at the racecourse’s chic restaurant and bar The Millions for its clients, Hong Kong Jockey Club members and the media, with APM Monaco CEO Philippe Prette and creative director Kika Prette guiding guests through the collection’s key pieces.
The APM Monaco Race Night on January 14 at Hong Kong’s famous Happy Valley Racecourse. Photo: Handout