It catalogued more than a dozen recent examples of “impersonation for profit”, including a deepfake video of Western Australia’s premier, Robert Cook, hawking an investment scheme, and deepfake doctors [promoting](https://incidentdatabase.ai/cite/1341) skin creams.
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Deepfake fraud has gone “industrial”, an analysis published by AI experts has said.
Tools to create tailored, even personalised, scams – leveraging, for example, deepfake [videos](https://incidentdatabase.ai/cite/1256/) of Swedish journalists or the [president](https://incidentdatabase.ai/cite/1293) of Cyprus – are no longer niche, but inexpensive and easy to deploy at scale, said the analysis from [the AI Incident Database](https://incidentdatabase.ai/blog/incident-report-2025-november-december-2026-january/).
It catalogued more than a dozen recent examples of “impersonation for profit”, including a deepfake video of Western Australia’s premier, Robert Cook, hawking an investment scheme, and deepfake doctors [promoting](https://incidentdatabase.ai/cite/1341) skin creams.