Food & Beverage
Imports of Japanese brands hit record high in 2025 amid warming ties
Ganppa Jinsae, a bustling bar in Seoul’s Euljiro area, serves only Sapporo beers. (Photo by Ahn Seong-bok)
NAMI MATSUURA and SEI MATSUMOTO
February 14, 2026 12:17 JST
SEOUL/TOKYO — Japanese beers are enjoying a resurgence in popularity in South Korea, as beverage makers appeal to younger consumers in their 20s and 30s with new styles of drinks and flavors.