Published on
February 15, 2026
In a bold move that reflects the increasing demand for high-end tourism in Europe, Minor Hotels has announced a significant expansion into the Adriatic region, marking the brand’s debut in Croatia and Slovenia. This ambitious development will see two luxury resorts take shape in the next few years, promising to elevate the region’s tourism sector and attract discerning travelers from around the globe.
The announcement comes as part of Minor Hotels’ broader strategy to tap into high-demand coastal destinations, with the two properties being strategically placed in Slovenia’s Portorož and Croatia’s Istrian Peninsula. Both locations are known for their rich cultural heritage, scenic landscapes, and growing appeal to international visitors.
A Major Milestone for Minor Hotels in Europe
This expansion follows Minor Hotels’ broader vision to establish a larger footprint in Europe, particularly in its more coastal and leisure-focused markets. With Croatia and Slovenia quickly gaining recognition for their luxurious, sustainable tourism offerings, Minor Hotels’ entry into these markets aligns with the growing demand for upscale accommodations in picturesque coastal settings.
According to Dillip Rajakarier, CEO of Minor Hotels, “The Adriatic region holds tremendous potential for luxury tourism, and we are excited to bring our renowned hospitality to these extraordinary destinations. We look forward to working with local partners to enhance the tourism offerings and provide guests with unmatched experiences.”
Hotel Palace Portorož: A Wellness Retreat in Slovenia
The first of the two debut properties is the Hotel Palace Portorož, located in the popular Slovenian coastal town of Portorož. This resort is set to be relaunched under Minor Hotels’ exclusive Minor Reserve Collection. Portorož has long been a favorite of those seeking a combination of relaxation and cultural immersion. Known for its health and wellness tourism, this area offers a serene escape for those looking to rejuvenate by the Adriatic Sea.
Upon its relaunch in early 2027, Hotel Palace Portorož will feature 183 luxurious rooms, including a range of suites designed for ultimate comfort. The property will offer three gourmet restaurants, three stylish bars, and a full-service spa, making it an ideal retreat for wellness tourism. Guests can enjoy stunning views of the coast, relax by the outdoor pools, or unwind at the beach. The hotel will also cater to business travelers with modern meeting spaces and event facilities.
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This resort not only adds a new level of luxury to Slovenia’s already booming wellness sector but also highlights the country’s increasing global visibility as a leader in sustainable tourism. Visitors can explore Slovenia’s rich history, visit UNESCO World Heritage sites, or enjoy outdoor activities, all within the picturesque backdrop of the Mediterranean coast.
Anantara Adriatic Istria Resort: A Mediterranean Gem in Croatia
The second resort, Anantara Adriatic Istria Resort, will open its doors in the coastal town of Savudrija, located in Croatia’s prestigious Istrian Peninsula. This area is known for its beautiful beaches, historic sites, and exceptional wine culture. The Istrian Peninsula, with its Mediterranean flair, is becoming an increasingly attractive destination for travelers seeking a combination of cultural richness and relaxation by the sea.
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Once fully operational, the Anantara Adriatic Istria Resort will feature 186 rooms, including luxury suites and villas, many with breathtaking sea views. Guests can indulge in world-class dining at three on-site restaurants, enjoy cocktails at four bars, and unwind at the full-service spa and wellness center. The resort will also be home to the Golf Adriatic PGA National Croatia, offering a premium golfing experience with its 18-hole, par-72 course.
Like the Hotel Palace Portorož, the Anantara Adriatic Istria Resort will cater to the growing demand for luxury coastal destinations in the Adriatic. The resort’s strategic location also makes it a prime spot for meetings, incentives, conferences, and events (MICE), helping to support Croatia’s growing business tourism market. The introduction of these world-class facilities is expected to have a substantial economic impact on the local economy by drawing international visitors, both leisure and business-focused.
Strategic Partnership: Minor Hotels and MK Group
To bring these two resorts to life, Minor Hotels has entered into a management agreement with MK Group, a prominent regional conglomerate based in Serbia. This partnership is pivotal to the realization of Minor Hotels’ expansion in the Adriatic, with MK Group’s extensive expertise in the region complementing Minor Hotels’ global reach and luxury hospitality standards.
MK Group, which has a strong foothold in the tourism sector, particularly in Slovenia and Croatia, will work closely with Minor Hotels to ensure the successful operation and marketing of these properties. By leveraging MK Group’s local insights and Minor Hotels’ international reputation for excellence, both parties aim to transform the Adriatic tourism scene into a premier destination for high-end travel.
The Future of Adriatic Tourism
The Adriatic expansion marks just the beginning of Minor Hotels’ plans to enhance its European portfolio. As international travel recovers and luxury tourism continues to thrive, the region is poised to become a hotspot for high-end hospitality. With the Milano Cortina 2026 Winter Olympics in Italy and FIFA World Cup 2026 in the US, Canada, and Mexico further fueling international travel, Croatia and Slovenia are expected to see a surge in tourism that Minor Hotels is strategically positioned to capitalize on.
The opening of these resorts also aligns with both countries’ goals of promoting sustainable tourism while preserving their unique cultural identities. By introducing luxury accommodations that emphasize wellness, local experiences, and high-quality service, Minor Hotels is playing an essential role in this evolution.
Conclusion: A New Era for the Adriatic’s Luxury Tourism
With Hotel Palace Portorož in Slovenia and Anantara Adriatic Istria Resort in Croatia, Minor Hotels is bringing a new wave of luxury to the Adriatic coast. These resorts, with their world-class amenities, exceptional service, and stunning coastal locations, are set to elevate the region’s reputation on the global tourism map. For visitors looking for an unforgettable luxury escape in Europe, the Adriatic is about to offer something truly extraordinary.
Minor Hotels’ strategic expansion into these two vibrant destinations not only highlights the region’s tourism potential but also demonstrates the growing trend toward sustainable luxury in Europe. As both resorts prepare for their grand relaunch in 2027, travelers can look forward to a new standard of excellence in Croatia and Slovenia—perfectly blending local charm with global luxury.
