Don’t need much revenue to fund a “show” that is just a couple people talking for an hour. Usually with no production value or visuals. Hell most don’t even have basic editing except to edit in the ad break.
Cable TV needs to adapt and reduce its ad time, it’s absurd in this new era of media but doubt they can until they adapt to the money making model of “just have 2 people on zoom chatting for an hour and call it a show”.
You can’t compare a largely audio-only format to full-blown TV productions.
gringo_escobar on
I was staying in a hotel the other night and watching cable TV and all I could think was holy fuck it’s actually insane that people subject themselves to this
InconceivableIsh on
It feels like Amazon streaming is close to 50% but maybe it just feels that way.
Cero_Kurn on
feels like spotify free is much more than that
HegemonNYC on
Whenever I’m roped into watching something on commercial TV I’m just shocked by the commercial load. It’s just unwatchable.
![[OC] The median podcast is 3.7% ads. Cable TV is 30%. We timed every second across 128 episodes to compare.](https://www.byteseu.com/wp-content/uploads/2026/02/qak7qqn4zvjg1-857x1536.jpeg "[OC] The median podcast is 3.7% ads. Cable TV is 30%. We timed every second across 128 episodes to compare.")
8 Comments
Don’t need much revenue to fund a “show” that is just a couple people talking for an hour. Usually with no production value or visuals. Hell most don’t even have basic editing except to edit in the ad break.
Cable TV needs to adapt and reduce its ad time, it’s absurd in this new era of media but doubt they can until they adapt to the money making model of “just have 2 people on zoom chatting for an hour and call it a show”.
Full write-up and details here [https://podranker.com/blog/podcast-ad-study-we-timed-every-ad-in-128-episodes/](https://podranker.com/blog/podcast-ad-study-we-timed-every-ad-in-128-episodes/)
You can’t compare a largely audio-only format to full-blown TV productions.
I was staying in a hotel the other night and watching cable TV and all I could think was holy fuck it’s actually insane that people subject themselves to this
It feels like Amazon streaming is close to 50% but maybe it just feels that way.
feels like spotify free is much more than that
Whenever I’m roped into watching something on commercial TV I’m just shocked by the commercial load. It’s just unwatchable.
And I still can’t tolerate them.