Published on
February 22, 2026
Image generated with Ai
Egypt has been ramping up its tourism efforts with a strategic push at major international tourism fairs in Eastern Europe. The Ministry of Tourism and Antiquities, through the Egyptian Tourism Promotion Board (ETPB), showcased Egypt’s rich cultural heritage and modern tourism offerings at two major events — Hung Expo in Budapest, Hungary, and the International Fair of Tourism (IFT) in Belgrade, Serbia. These exhibitions are vital for boosting Egypt’s inbound tourism from European markets and furthering its global tourism goals.
Egypt’s Presence at Hung Expo, Budapest
At Hung Expo, Egypt presented its vibrant tourism industry to a large audience of professionals and tourists. The fair saw the inauguration of the Egyptian pavilion by H.E. Ahmed Fahmy, Egypt’s Ambassador to Hungary, alongside the ETPB delegation. This event was a golden opportunity for Egypt to promote its diverse tourism attractions, ranging from ancient monuments to sun-and-beach destinations.
Strategic Goals and Campaigns
The Egyptian pavilion at Hung Expo focused heavily on appealing to Hungarian travelers. The Egyptian Tourism Promotion Board used the platform to push targeted campaigns that highlight Egypt’s combination of cultural heritage and beach tourism. These efforts are a part of a broader strategy to boost tourist numbers from Hungary and other Central European nations.
Advertisement
Advertisement
Improved Connectivity with EgyptAir
One significant development from Egypt’s participation in Hung Expo was the announcement of new direct flights between Cairo and Budapest, operated by EgyptAir. This new route makes it even easier for Hungarian tourists to visit Egypt, adding to the country’s growing network of international flight connections.
Advertisement
Advertisement
The pavilion, covering 50 square meters, was recognized for its design excellence, winning the “Best Design and Permanent Partner” award at the expo. Egypt’s exhibition featured leading hotels, tourism companies, and three airlines, including EgyptAir. The fair attracted over 650 exhibitors from 30 countries, with nearly 27,000 industry professionals attending, making it a significant venue for tourism exchange.
Egypt at the International Fair of Tourism, Belgrade
In Belgrade, Egypt’s tourism promotion took another step forward with a stunning presentation at the International Fair of Tourism (IFT). The pavilion was inaugurated by H.E. Ahmed Salama Soliman, Egypt’s Ambassador to Serbia, accompanied by Wael Ibrahim Shehata, the Consul General. This event was an excellent opportunity for Egypt to engage with Serbian travelers and tour operators, aiming to strengthen tourism ties between the two nations.
Design and Theme of the Pavilion
The Egyptian pavilion at IFT was a spectacle, designed in an authentic Pharaonic style, capturing the attention of all visitors. The design reflected the grandeur and allure of Egypt’s ancient civilization, offering a glimpse of the country’s rich history. The pavilion became a highlight of the fair, drawing visitors keen to learn more about Egypt’s extensive cultural heritage.
B2B Meetings and Future Collaborations
A key feature of Egypt’s participation in Belgrade was the B2B meetings conducted between the Egyptian delegation and Serbian tour operators. These discussions focused on future marketing collaborations, new travel packages, and opportunities to increase tourist arrivals from Serbia to Egypt. This was part of Egypt’s ongoing effort to work closely with international partners to expand its tourism offerings.
Strategic Importance of Egypt’s International Promotion
The participation of Egypt at Hung Expo and IFT is a significant part of the country’s strategic tourism development plan. These fairs allow Egypt to engage directly with tour operators, travel agencies, and international industry professionals. It’s a golden opportunity to showcase Egypt’s evolving tourism sector, particularly its commitment to sustainability, cultural tourism, and modernization of infrastructure.
These events support the broader goals of strengthening bilateral ties with European nations, sharing expertise in tourism development, and creating new avenues for international visitors to experience Egypt’s rich offerings.
By taking part in prestigious global tourism events, Egypt is cementing its position as a top tourist destination. From the ancient wonders of the pyramids to its vibrant beach resorts, Egypt offers a diverse and attractive travel portfolio. The Egyptian Tourism Promotion Board continues to promote Egypt’s unique mix of history, culture, and modernity, appealing to travelers seeking both adventure and relaxation.
Looking Forward
Egypt’s strong presence at major tourism fairs in Budapest and Belgrade marks a new chapter in its tourism promotion efforts. With direct flights between Cairo and Budapest now available and targeted campaigns aimed at Hungarian and Serbian travelers, Egypt is poised for an exciting growth in tourism from Eastern Europe. The ETPB’s efforts, combined with the country’s remarkable tourism infrastructure, are expected to further boost Egypt’s global appeal.
By engaging with international tour operators and showcasing Egypt’s rich cultural heritage, the country is setting itself up for a bright future as a prime destination for travelers around the world. Whether seeking the beauty of the Red Sea, the history of ancient Egypt, or the allure of modern luxury, Egypt continues to be an attractive and ever-evolving destination for tourists everywhere.
