Yes, they *should* be saying “please” and “thank you”.
No, mass surveillance is not how this should be getting checked.
I would boycott Burger King, but it’s hard to boycott somewhere you already don’t go to more.
okogxp on
We taught AI how to be human, and now AI is teaching us how to be robotic.
mrvalane on
Im sure the AI making mistakes wont ruin peoples lives over this!
Im sure the next step isnt using cctv or cameras on POS’s to track wether or not theyre smiling!
Im sure petty managers wont also filter and flag mentions of their name to uphold and demonstrate the tiny amount of power they have over other team members making slave wages!
Im sure this wont erode all sense of autonomy and self identity from those workers while being surveilled constantly, mimicking a social credit system!
> The “robot” installed at this first Burger-G restaurant looked nothing like the robots of popular culture. It was not hominid like C-3PO or futuristic like R2-D2 or industrial like an assembly line robot. Instead it was simply a PC sitting in the back corner of the restaurant running a piece of software. The software was called “Manna”, version 1.0*.
Onefortwo on
I’d rather a genuine conversation with someone than forced corporate speak.
TheVenetianMask on
AI is massive overkill to just detect those words. I guess they like wasting money.
timnphilly on
**Alright – who let JD take over BK?** Sheesh – no wonder he was MIA for a while last year. ¯\_(ツ)_/¯
tylerthe-theatre on
‘The technology isnt the problem’, yes the hell it is, AI will be increasingly used in manipulative, controlling ways by the powers that be because they want to. Hellish mix of corporatism and technocracy
theclash06013 on
So people making minimum wage get monitored by Skynet to see if they say the right words and if not they’ll get disciplined or fired, but the CEO of the 10th largest company on the planet is allowed to be in a k hole constantly?
u_spawnTrapd on
This feels dystopian in a really petty way. I get that customer service matters, but having AI monitor whether someone says “please” or “thank you” inside their headset sounds exhausting. If Burger King wants better vibes at the counter, maybe start with staffing levels and pay instead of politeness surveillance.
Also curious how this plays out in practice. Are people going to get flagged for tone too? Feels like a slippery slope once you start quantifying basic human interaction.
DangerIllObinson on
Thank goodness the robots will police our humanity.
Mmmwafflerunoff on
Think of if they invested in their employees happiness and a living wage. Bet they wouldn’t have to worry as much about please and thank you. Fucking more enshitification and for what a transactional interaction where it is expected that the person you are having the conversation with may very well not be pleased.
MonstersinHeat on
This is more disgusting than BK fries.
Yams_Garnett on
I’ll take a massive waste of time, money, and resources for 1000, Alex
theblitheringidiot on
Welcome to Burger King… I love you.
LoneLasso on
Will it count how many times the employee whispers into the headset “Fuck AI”?
stopeer on
Well, their food is carp, so they have to be polite.
Cool_As_Your_Dad on
Burn the world resources to monitor ‘Please’ and ‘Thank you’! Well done
rnilf on
> Thibault Roux, Burger King’s chief digital officer, tells The Verge that the company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.”
Thibault Roux sounds like a cartoon villain name. And his actions aren’t doing him any favors.
Fogboundturtle on
technology is amazing, it’s always humans that will let us down
-_sumac_- on
Gotta make sure those wage slaves are on their best behaviour.
This is pathetic. Torturing minimum wage workers with this garbage. Can we get an AI that keeps CEOs from being pedophiles instead?
shinyRedButton on
“Welcome to Burger King, I Love You”
_Panacea_ on
This is dystopian as hell.
randEntropy on
Yet another reason I’ll never go to Burger King.
RongelBringer on
As a customer, that’s creepy af
RoadkillKoala on
I’d rather AI guarantee that my burger and fries were hot.
EndsWithJusSayin on
Using AI to micromanage. A shitty MLM boss’ absolute dream.
Feisty-Increase-2916 on
Remember to say please and thank you while you live in controlled poverty.
Shadow293 on
Ah yes, the JD Vance AI.
timallen445 on
I want a BK burger that tastes like the 90s, they can tell me to go fuck myself if get that.
Expert_Ingenuity_817 on
I’ve read this story before. I guess we are getting this future.
This is where it was all headed. People working shit jobs for shit pay, already abused and denigrated by their managers, now get to be abused and denigrated by a fucking Burker King branded AI.
SevereAsparagus7661 on
As a customer, I don’t care if the fast food employee is polite. I just want the food.
OriolesMets on
So this is why RAM prices have soared
Ok_Television_245 on
I’ll say it. BKs food is awful and no amount of please and thank you will get me to eat their food
og_danimal on
Welcome to 2026, where our fast food workers are held to a higher standard than our politicians.
Extreme_Homework_771 on
Jesus christ not everything needs to have AI involved…
This feels like corporate Terminator vibes pushing down our throats
38 Comments
Yes, they *should* be saying “please” and “thank you”.
No, mass surveillance is not how this should be getting checked.
I would boycott Burger King, but it’s hard to boycott somewhere you already don’t go to more.
We taught AI how to be human, and now AI is teaching us how to be robotic.
Im sure the AI making mistakes wont ruin peoples lives over this!
Im sure the next step isnt using cctv or cameras on POS’s to track wether or not theyre smiling!
Im sure petty managers wont also filter and flag mentions of their name to uphold and demonstrate the tiny amount of power they have over other team members making slave wages!
Im sure this wont erode all sense of autonomy and self identity from those workers while being surveilled constantly, mimicking a social credit system!
Reminds me of this short story:
https://marshallbrain.com/manna
> The “robot” installed at this first Burger-G restaurant looked nothing like the robots of popular culture. It was not hominid like C-3PO or futuristic like R2-D2 or industrial like an assembly line robot. Instead it was simply a PC sitting in the back corner of the restaurant running a piece of software. The software was called “Manna”, version 1.0*.
I’d rather a genuine conversation with someone than forced corporate speak.
AI is massive overkill to just detect those words. I guess they like wasting money.
**Alright – who let JD take over BK?** Sheesh – no wonder he was MIA for a while last year. ¯\_(ツ)_/¯
‘The technology isnt the problem’, yes the hell it is, AI will be increasingly used in manipulative, controlling ways by the powers that be because they want to. Hellish mix of corporatism and technocracy
So people making minimum wage get monitored by Skynet to see if they say the right words and if not they’ll get disciplined or fired, but the CEO of the 10th largest company on the planet is allowed to be in a k hole constantly?
This feels dystopian in a really petty way. I get that customer service matters, but having AI monitor whether someone says “please” or “thank you” inside their headset sounds exhausting. If Burger King wants better vibes at the counter, maybe start with staffing levels and pay instead of politeness surveillance.
Also curious how this plays out in practice. Are people going to get flagged for tone too? Feels like a slippery slope once you start quantifying basic human interaction.
Thank goodness the robots will police our humanity.
Think of if they invested in their employees happiness and a living wage. Bet they wouldn’t have to worry as much about please and thank you. Fucking more enshitification and for what a transactional interaction where it is expected that the person you are having the conversation with may very well not be pleased.
This is more disgusting than BK fries.
I’ll take a massive waste of time, money, and resources for 1000, Alex
Welcome to Burger King… I love you.
Will it count how many times the employee whispers into the headset “Fuck AI”?
Well, their food is carp, so they have to be polite.
Burn the world resources to monitor ‘Please’ and ‘Thank you’! Well done
> Thibault Roux, Burger King’s chief digital officer, tells The Verge that the company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.”
Thibault Roux sounds like a cartoon villain name. And his actions aren’t doing him any favors.
technology is amazing, it’s always humans that will let us down
Gotta make sure those wage slaves are on their best behaviour.
This is pathetic. Torturing minimum wage workers with this garbage. Can we get an AI that keeps CEOs from being pedophiles instead?
“Welcome to Burger King, I Love You”
This is dystopian as hell.
Yet another reason I’ll never go to Burger King.
As a customer, that’s creepy af
I’d rather AI guarantee that my burger and fries were hot.
Using AI to micromanage. A shitty MLM boss’ absolute dream.
Remember to say please and thank you while you live in controlled poverty.
Ah yes, the JD Vance AI.
I want a BK burger that tastes like the 90s, they can tell me to go fuck myself if get that.
I’ve read this story before. I guess we are getting this future.
[https://marshallbrain.com/manna1](https://marshallbrain.com/manna1)
that is unhinged…
This is where it was all headed. People working shit jobs for shit pay, already abused and denigrated by their managers, now get to be abused and denigrated by a fucking Burker King branded AI.
As a customer, I don’t care if the fast food employee is polite. I just want the food.
So this is why RAM prices have soared
I’ll say it. BKs food is awful and no amount of please and thank you will get me to eat their food
Welcome to 2026, where our fast food workers are held to a higher standard than our politicians.
Jesus christ not everything needs to have AI involved…
This feels like corporate Terminator vibes pushing down our throats