
Photo : YONHAP News / Samsung Electronics
Samsung Electronics has unveiled its latest Galaxy S26 series of smartphones with beefed up artificial intelligence(AI) features, dubbing it the “most intuitive Galaxy AI phone yet.”
During its Galaxy Unpacked 2026 event held in San Francisco on Wednesday, the South Korean tech giant brought out three models in the lineup—the Galaxy S26, the Galaxy S26+ and the Galaxy S26 Ultra.
The handsets boasted a six-point-three-inch, six-point-seven-inch and six-point-nine-inch display, respectively, with the Ultra model featuring a built-in privacy display.
According to Samsung Electronics, the Galaxy S26 Ultra is equipped with the Snapdragon 8 Elite Gen 5 for Galaxy and offers a significant 39 percent improvement in neural processing unit(NPU) performance compared with its predecessor.
“We focused on making AI feel effortless, working quietly in the background so people can focus on what matters,” Roh Tae-moon, co-chief executive officer(CEO) of Samsung Electronics, said in a release.
The company said the new models will be available for sale starting March 11, with pre-orders starting February 27.
The 256-GB Galaxy S26 will be priced at one-point-25 million won, or around 867 U.S. dollars, up from the steady one-point-15 million won price range maintained since the Galaxy S23, amid rising memory chip prices driven by the AI boom.
The Galaxy S26 Ultra will cost one-point-79 million won, two-point-05 million won and two-point-54 million won for the 256 GB, 512 GB and one-terabyte(TB) models, respectively.