Published on
February 27, 2026
Image generated with Ai
In 2026, Australia, China, and other global destinations will be at the heart of a new wave of immersive experiences, blending the excitement of Formula 1 racing with Disney’s iconic characters. Disney and Formula 1 are continuing their collaboration with the launch of “Fuel the Magic”—a season-long series of events that promises to elevate the energy of the Formula 1 season with a unique Disney twist. Fans can expect a range of dynamic entertainment, including exclusive product drops, fan zone experiences, and a WEBTOON series that will bring the magic of Disney to the track like never before.
The immersive experiences kick off in March 2026 at the Australian Grand Prix, one of the premier events on the Formula 1 calendar, followed by the Chinese Grand Prix from March 13-15. These race weekends will feature special Disney-themed events that transport fans from the stands to the world of Mickey, Minnie, and their friends. With Mickey Mouse and Minnie Mouse at the center of the action, fans will experience the racing world from a fresh perspective, complete with exciting new moments and limited-edition products tied to each Grand Prix destination.
Fuel the Magic Experience: A Global Tour Across Iconic Formula 1 Destinations
As the Formula 1 season unfolds, Disney’s global collaboration will take fans on a journey across several Grand Prix weekends. Starting in Melbourne, the heart of the Australian Grand Prix, the experience will expand to additional race locations as the season progresses. Every host city will be infused with local culture and flavor, creating an engaging, immersive environment that blends Disney magic with Formula 1’s high-energy racing.
Fans attending the Australian Grand Prix will be among the first to experience the “Fuel the Magic” pop-up activations, designed to bring Disney’s iconic characters to the racetrack. Mickey and Minnie will join in the excitement, offering fans a new way to connect with their favorite characters as they sport stylish, Formula 1-themed attire. These moments will elevate the experience beyond the race, providing photo opportunities and a sense of unity as fans from all corners of the globe gather to celebrate the sport.
Beyond the track, fans can explore a host of other immersive moments, including exclusive product releases at fanzone retail pop-ups. These pop-ups will offer a unique opportunity to purchase race-specific merchandise inspired by each host city. The Disney x Formula 1 collection will be available online via F1.com and the Amazon F1 Store (U.S. only), ensuring that fans around the world can get in on the action no matter where they are.
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WEBTOON Series Brings Mickey and Friends to Formula 1 Fans
Adding another layer of excitement to the Fuel the Magic experience is an exclusive new WEBTOON series, “Mickey x F1 Racing to the Top”. Premiering during the Australian Grand Prix, this original vertical comic series will follow Mickey, Minnie, Donald, and Goofy as they navigate the world of Formula 1 racing, rallying together to help a racing team in crisis. Each episode will be released in sync with the Formula 1 race weekends, making it a unique, race-driven narrative that ties directly into the excitement of each Grand Prix.
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The series will be exclusively available on WEBTOON, offering fans worldwide access to the latest chapters in the high-stakes racing adventure. With new characters, compelling scenarios, and an energetic blend of racing culture and Disney charm, this series will captivate fans from all backgrounds and generations.
The series will not only entertain, but also encourage a sense of teamwork and friendship—values that are integral to both the Disney legacy and the essence of Formula 1 racing. Mickey and his friends will remind viewers that collaboration and dedication are key to achieving greatness, both on the track and in life.
Disney’s Fashionable Take on F1 Culture
Fashion plays a central role in the Fuel the Magic experience, with exclusive race-day attire that blends Disney’s classic style with Formula 1 racing culture. At the F1 Hub and Grand Prix Plaza, fans can find the latest Disney-inspired racing gear, featuring Mickey and Minnie sporting their Formula 1 fandom in a whole new way.
The collaboration doesn’t stop at merchandise and entertainment. These unique fashion moments will allow fans to take home a piece of the magic, whether they’re purchasing a sleek new racing jacket, exclusive Mickey Mouse tees, or limited-edition accessories. Fashion meets fun at the Disney x Formula 1 fanzones, where every race weekend feels like a celebration of both high-speed action and Disney magic.
Tourism Boost for Global Grand Prix Destinations
The Fuel the Magic initiative isn’t just a win for Disney and Formula 1 fans—it’s also a boon for tourism in host cities. With Disney’s massive global fanbase, these immersive experiences are set to bring a significant influx of visitors to key Formula 1 destinations, including Melbourne, Shanghai, Monaco, Singapore, Abu Dhabi, and more. The mix of luxury travel and family-friendly entertainment makes Formula 1 Grand Prix weekends an attractive option for tourists seeking exciting and unforgettable experiences.
Whether it’s exploring the charm of Melbourne, Shanghai’s vibrant atmosphere, or Monaco’s chic luxury, Disney’s new experiences will draw visitors looking for immersive and unique events that go beyond just watching the race. For those planning a trip to the Grand Prix in any of the 2026 host cities, Disney and Formula 1 have ensured there’s more to the experience than ever before.
