I’d normally say that enshitification will come for another company, but seeing as it’s Brewdog…
UuusernameWith4Us on
Sucks for everyone who lost their jobs, and all the “punk” shareholders who got absolutely rinsed to enrich the founders.
MondeyMondey on
Hoping and praying for confirmation that the Americans that bought it were Punk. Jello Biafra maybe.
ashyjay on
Can the US stop buying our shit. yes Brewdog is dogshit and deserves to die, but why is it always the US buying British companies.
InformationNew66 on
Happy Motherf****** Day!
(Almost, that would be 15 Mar 2026)
*”A brewery worker at craft beer brand Brewdog has been given Employee of the Month after printing ‘Mother F***er Day’ on a batch of its most popular beer without telling company bosses.”*
I know Reddit absolutely hates the brand and has wanted it to die for a while, but its pretty crazy that a company as well-stocked across the country can go bust in the way they have.
They were in absolutely tons of pubs, a mainstay of supermarket shelves, and despite what most threads on here would have you believe, a relatively popular choice.
jodrellbank_pants on
He got off lightly obviously. No one told the yanks
Old_Roof on
Unpopular opinion, Hazy Jane is a pretty decent beer in a can
nj813 on
Hopefully this means the last we see of James Watt and his North Atlantic fishing boat
FewCompetition1347 on
Didn’t they crowd fund a lot of money from fans of the beer z are they getting the money back ?
dewittless on
So we got 3 to 5 years before they shut them down, got it.
k987654321 on
Astonishing rise and fall.
Ten years from nothing to a £1b valuation.
Ten years from a £1b valuation to (effectively) nothing.
Jimbobthon on
Feel sorry for the 484 people now out of work. Hopefully they continue to sell Hazy Jane in the nearby supermarket, my nearest Brewdog bar was on the cutting board.
DavTeeUK on
I know they were run by gobshites, and their beer went decidedly average – but will miss Brewdog bars when ever I go to a new city and want a safe haven with a good atmosphere and decent music.
gucc1-l1ttle-p1ggy on
Not surprised they were having financial difficulties. Went to the Waterloo ‘branch’ in January. It’s like a brand showroom (AKA iStore) – all style, little content. Apparently, biggest pub in UK. Almost empty of patrons.
lapsedPacifist5 on
Wow, who knew the owners could be greater wankers…but here we are
No-Profession-208 on
Somehow it’ll get worse, but it’s Brewdog and that nob is laughing all the way to the bank now.
_b4lch on
>And they said no equity holders – including those who invested in the brewer’s Equity for Punks scheme – would get any return from the deal.
Saw this coming but, damn, investors got rinsed.
Remember, if it’s a private company, your shares are just monopoly money
Lump001 on
The great thing about beer is, another independent will just pop up in its place. No matter how hard they try to buy out the market, they can’t stop people from following tradition and brewing local beer.
Brewdog owners might have been dicks, but their story is a great example of what we’d all probably like to do: make a beer everyone liked, have it blow up, make bank, sell the fucker. You’d then be free to rinse and repeat if you fancied it.
bugra101 on
Them light weight muricans will do some light version of the beer and get pissed in 2 x 250ml bottles.
jnthhk on
Harvard Business School just got another case study.
MattSzaszko on
Can someone with more insight explain what went wrong? Other than one of the founder being a massive twat I haven’t followed the company’s difficulties.
The beer was all right. It made sense that they went for more mass market appeal brews as their distribution grew. Branding was top notch. Founders being assholes and nickel and diming employees is unfortunately quite common in fast growing companies.
I thought it was cool that they had a special SKU for Aldi, called Ald IPA. Again, spot on branding.
I-left-and-came-back on
Same company that owns doombar and closed that down?
JessyPengkman on
Crazy that you can buy 2 brewdogs for the price of Gyokeres
multi-cheerios on
They are likely now dead in the water – their advocates – the equity punk investors – will have a very bitter taste in their mouth and it isn’t the beer. Their more loyal customers are dead to them – and I doubt the brand will ever recover from this.
glglglglgl on
I normally mock Brewdog for being so punk they invented shares, but in this scenario, genuinely feel bad for the folks who invested who will absolutely lose out.
vrekais on
I’ve not been a massive fan of Brewdog for a while, but haven’t found a replacement for their Alcohol Free Hazy Jane that is as low in calories (46). If anyone knows of a similar beer that is under 50 calories per 330ml I’d be very appreciative of suggestions.
Luggageisnojoke on
Damn, will never buy it again. I wish I’d known it was my last Elvis Juice.
Apprehensive_Wave979 on
It’s a shame, the bars were always good, nice staff and decent food. I still like a few of their beers, like Jackhammer and Double Hazy. They ruined their core range to mass produce for supermarkets.
AnotherLexMan on
Well that’s £500 down the toilet. I guess I don’t even keep my 5% off beer thing. Not that I use it.
Altruistic-Cost-4532 on
I believe they’ve had about £300mil of investment, so if this is 100% for £33m a lot of people lost a lot of money.
Impressive-Bird-6085 on
Even given its existing terrible workplace culture, now a U.S. company has bought it, major U.S. *enshitification* incoming!
Level-Courage6773 on
LOL is that all?! That’s very low for a brand with such widespread regognition. The psychopath at the top will have been disappointed, and I’m glad.
Saiyukimot on
Maybe it’ll be a good thing. They were imitating American ipas after all.
Elvis was always aids
Punk js either great or awful depending on the brew
Hazy is either great or fantastic
I do miss dead pony. The new one not the old.
CrappyTan69 on
yay. Another British company snapped by by the US.
America – Famous for their beers….. not.
alas11 on
I was going to say, another one for the boycott list but, Brewdog.
NegativeCreeq on
How many Beitish founded companies are now American owned?
TuffGnarl on
Punk Lite Bro 🤘*
*may contain asbestos and 37 bug legs.
Basileus2 on
Only 33 mil? Shiet, brewdog was worse than I thought
danny_wasp on
They best not mess with Hazy Jane, that’s my favourite beer!
JiggerJay on
Won’t someone think of the equity for punk backers?!
Top_Tell9383 on
Went into a Bristol branch and it was £6.99 for a pint of Punk IPA. Insane
2-Girls-1-FA-cup on
And anyone who bought shares in the hundreds or thousands of pounds to get absolute zero other than a finger up the nose.
43 Comments
I’d normally say that enshitification will come for another company, but seeing as it’s Brewdog…
Sucks for everyone who lost their jobs, and all the “punk” shareholders who got absolutely rinsed to enrich the founders.
Hoping and praying for confirmation that the Americans that bought it were Punk. Jello Biafra maybe.
Can the US stop buying our shit. yes Brewdog is dogshit and deserves to die, but why is it always the US buying British companies.
Happy Motherf****** Day!
(Almost, that would be 15 Mar 2026)
*”A brewery worker at craft beer brand Brewdog has been given Employee of the Month after printing ‘Mother F***er Day’ on a batch of its most popular beer without telling company bosses.”*
[https://www.thedrinksbusiness.com/2016/04/brewdog-worker-prints-mother-fer-on-cans/](https://www.thedrinksbusiness.com/2016/04/brewdog-worker-prints-mother-fer-on-cans/)
I know Reddit absolutely hates the brand and has wanted it to die for a while, but its pretty crazy that a company as well-stocked across the country can go bust in the way they have.
They were in absolutely tons of pubs, a mainstay of supermarket shelves, and despite what most threads on here would have you believe, a relatively popular choice.
He got off lightly obviously. No one told the yanks
Unpopular opinion, Hazy Jane is a pretty decent beer in a can
Hopefully this means the last we see of James Watt and his North Atlantic fishing boat
Didn’t they crowd fund a lot of money from fans of the beer z are they getting the money back ?
So we got 3 to 5 years before they shut them down, got it.
Astonishing rise and fall.
Ten years from nothing to a £1b valuation.
Ten years from a £1b valuation to (effectively) nothing.
Feel sorry for the 484 people now out of work. Hopefully they continue to sell Hazy Jane in the nearby supermarket, my nearest Brewdog bar was on the cutting board.
I know they were run by gobshites, and their beer went decidedly average – but will miss Brewdog bars when ever I go to a new city and want a safe haven with a good atmosphere and decent music.
Not surprised they were having financial difficulties. Went to the Waterloo ‘branch’ in January. It’s like a brand showroom (AKA iStore) – all style, little content. Apparently, biggest pub in UK. Almost empty of patrons.
Wow, who knew the owners could be greater wankers…but here we are
Somehow it’ll get worse, but it’s Brewdog and that nob is laughing all the way to the bank now.
>And they said no equity holders – including those who invested in the brewer’s Equity for Punks scheme – would get any return from the deal.
Saw this coming but, damn, investors got rinsed.
Remember, if it’s a private company, your shares are just monopoly money
The great thing about beer is, another independent will just pop up in its place. No matter how hard they try to buy out the market, they can’t stop people from following tradition and brewing local beer.
Brewdog owners might have been dicks, but their story is a great example of what we’d all probably like to do: make a beer everyone liked, have it blow up, make bank, sell the fucker. You’d then be free to rinse and repeat if you fancied it.
Them light weight muricans will do some light version of the beer and get pissed in 2 x 250ml bottles.
Harvard Business School just got another case study.
Can someone with more insight explain what went wrong? Other than one of the founder being a massive twat I haven’t followed the company’s difficulties.
The beer was all right. It made sense that they went for more mass market appeal brews as their distribution grew. Branding was top notch. Founders being assholes and nickel and diming employees is unfortunately quite common in fast growing companies.
I thought it was cool that they had a special SKU for Aldi, called Ald IPA. Again, spot on branding.
Same company that owns doombar and closed that down?
Crazy that you can buy 2 brewdogs for the price of Gyokeres
They are likely now dead in the water – their advocates – the equity punk investors – will have a very bitter taste in their mouth and it isn’t the beer. Their more loyal customers are dead to them – and I doubt the brand will ever recover from this.
I normally mock Brewdog for being so punk they invented shares, but in this scenario, genuinely feel bad for the folks who invested who will absolutely lose out.
I’ve not been a massive fan of Brewdog for a while, but haven’t found a replacement for their Alcohol Free Hazy Jane that is as low in calories (46). If anyone knows of a similar beer that is under 50 calories per 330ml I’d be very appreciative of suggestions.
Damn, will never buy it again. I wish I’d known it was my last Elvis Juice.
It’s a shame, the bars were always good, nice staff and decent food. I still like a few of their beers, like Jackhammer and Double Hazy. They ruined their core range to mass produce for supermarkets.
Well that’s £500 down the toilet. I guess I don’t even keep my 5% off beer thing. Not that I use it.
I believe they’ve had about £300mil of investment, so if this is 100% for £33m a lot of people lost a lot of money.
Even given its existing terrible workplace culture, now a U.S. company has bought it, major U.S. *enshitification* incoming!
LOL is that all?! That’s very low for a brand with such widespread regognition. The psychopath at the top will have been disappointed, and I’m glad.
Maybe it’ll be a good thing. They were imitating American ipas after all.
Elvis was always aids
Punk js either great or awful depending on the brew
Hazy is either great or fantastic
I do miss dead pony. The new one not the old.
yay. Another British company snapped by by the US.
America – Famous for their beers….. not.
I was going to say, another one for the boycott list but, Brewdog.
How many Beitish founded companies are now American owned?
Punk Lite Bro 🤘*
*may contain asbestos and 37 bug legs.
Only 33 mil? Shiet, brewdog was worse than I thought
They best not mess with Hazy Jane, that’s my favourite beer!
Won’t someone think of the equity for punk backers?!
Went into a Bristol branch and it was £6.99 for a pint of Punk IPA. Insane
And anyone who bought shares in the hundreds or thousands of pounds to get absolute zero other than a finger up the nose.