Global Hotel Alliance (GHA) has signed an agreement with Tokyu Hotels & Resorts Co., Ltd. (THR), operator of the TOKYU HOTELS chain owned by Tokyu Corporation. The agreement advances GHA’s expansion into Japan as part of its Asia growth strategy.
GHA represents 50 independent hotel brands and operates GHA DISCOVERY, a multi-brand loyalty program with more than 34 million members. More than 40 THR hotels across Japan will join the platform.
TOKYU HOTELS operates properties in Tokyo, Osaka, Kyoto and Okinawa, spanning beach resorts and business hotels under brands including THE CAPITOL HOTEL TOKYU, TOKYU HOTEL, TOKYU RESORT HOTEL, EXCEL HOTEL TOKYU and TOKYU REI HOTEL, as well as the DISTINCTIVE SELECTION collection.
Japan welcomed 42.7 million international visitors in 2025 with Tokyo ranked among the top five most visited cities globally.
Chris Hartley, CEO of GHA, at left, with Takashi Takei, president and representative director of THR.
“With Japan seeing a sustained boom in tourism, our agreement with TOKYU HOTELS is both timely and strategic,” said Chris Hartley, CEO at GHA. “We look forward to welcoming such an authentic and well-established Japanese brand into the GHA family – it will mark a key milestone in expanding our presence in one of the most dynamic travel markets in the world.”
“This partnership is a natural step forward in our international strategy,” said Takashi Takei, President and Representative Director at THR. “As a hotel chain rooted in Shibuya – one of Tokyo’s most dynamic and attractive destinations – we are pleased to join forces with GHA to offer our guests greater benefits through GHA DISCOVERY while introducing our unique Japanese hospitality to a broader global audience in the future. Through our diverse portfolio across Japan, we aim to serve as a gateway for international travelers to gain a deeper understanding of Japan. We’re excited to become part of a network that shares our commitment to excellence and guest satisfaction.”